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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

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3 Proven Ways to Find and Convert New Donors

sgEngage

We have contact information, communication preferences, relationships, social media profiles, and wealth screening data. By embracing new tools and techniques—from social media and email campaigns to analytics and optimized giving processes—you can uncover sources of new donors that may be right under your nose.

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8 Must-Have Tools For Your Fundraising Toolkit

Get Fully Funded

First, not everyone gives to charity. Create an Ideal Donor Profile to help you better understand who you’re looking for, so you can find them easily and in large numbers. Most people working in fundraising make the mistake of thinking that everyone in the community is a potential donor. And it’s just not true.

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101 Social Media Tactics for Nonprofits: A Field Guide

Beth's Blog: How Nonprofits Can Use Social Media

Melanie and Chad have patiently and generously shared their best secrets and time-saving tips to help nonprofits quickly implement social media. Aside from the great step-by-step “cheat sheets,” the book also profiles stories from 113 nonprofit organizations to illustrate the techniques.

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10 Partnership Outreach Tips For Nonprofits

NonProfit Hub

Many nonprofits make the mistake of using just one outreach technique, like email. Offer Obvious Signs of Approval From High-Profile Sources. If your nonprofit was written about favorably in a BBC news article last year or rated highly by Charity Navigator, mention those achievements prominently in your reports and on your website.

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page.

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