Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, All three approaches connect the charity with its donors by triggering an emotional reaction that acts as a motivator for them to give. Do you need revenue short term?
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