7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 7) Improve Donor Retention by Thanking Donors Faster.

The State of Nonprofit Donor Retention (And What To Do About It)


Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% in 2017, slightly lower than the rates in 2014–2016. Although low donor retention is endemic across the nonprofit sector, individual organizations can and must take steps to distance themselves from the crowd. Track your retention rates.


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8 Donor Retention Takeaways from The Nonprofit Voice


The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. How can your organization achieve higher donor retention?

How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Start tracking your retention rates.

Boosting Your Donor Retention: The Key to Growth in Giving (On-Demand Webinar)


Thousands of DonorPerfect clients were able to grow their donor retention rate in 2020. In this on-demand webinar, you’ll learn: How Does Donor Retention Impact Your Nonprofit? Calculating Your Donor Retention Read More ».

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to GivingTuesday.org, over $300 million was raised online in 2017, totaling 2.5

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate.

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. .

Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention


These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION.

Learning Retention Rates

Beth's Blog: How Nonprofits Can Use Social Media

Learning Retention Rates Originally uploaded by Eric Rice. The nine events: Gain Attention Inform of Objective Stimulate Recall Present Stimulus Provide Guidance Elicit Performance Provide Feedback Assess Performance Enhance RetentionReminds of something I read today about learning design and games. It came from Richard Van Eck's presentation "An Instructional Designer Looks at Digital Game-Based Learning."

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! .

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause. He noticed the Food Bank of Lincoln’s good Charity Navigator rating, and also felt like the most was being done with his fundraising dollars with their organization.

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Future of Giving: Coordination, Donor Retention & Artificial Intelligence

Beth Kanter

” In our article for the SSIR Blog, Rehumanizing Fundraising with Artificial Intelligence we make the case that this is a pivotal moment for nonprofits to rethink fundraising and focus on donor retention rates. spark and honey: Future of Giving Report.

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. While on vacation or a professional conference, you are probably exposed to innovative technology, increasing your engagement level.

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6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water. Do You Know Your Donor Retention Rate?

More Recurring Gifts From Digital Approaches

NonProfit PRO

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Monthly Giving Recurring Donations Donor retention Monthly giving Recurring Donors Recurring Gifts

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Focusing on Acquisition Instead of Retention: A Costly Mistake

Exactask Technology

Donor acquisition generally represents a substantial portion of any non-profit organization’s overall marketing efforts, and with good reason; without new donors to bolster the ranks, troublingly low donor retention rates would deplete the donor list in no time flat. Acquisition has become so effective in fact that despite the average donor retention rate reaching an all-time low of 45% in 2016 , overall giving was up.

Focusing on Acquisition Instead of Retention: A Costly Mistake

Exactask Technology

Donor acquisition generally represents a substantial portion of any non-profit organization’s overall marketing efforts, and with good reason; without new donors to bolster the ranks, troublingly low donor retention rates would deplete the donor list in no time flat. Acquisition has become so effective in fact that despite the average donor retention rate reaching an all-time low of 45% in 2016 , overall giving was up.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. The average donor retention rates for first-year online-only donors is 22%. If the donor retention trend continues, we’ll eventually end up with donor retention rates under 20%.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks. Let’s look at the top three ways to invest in retention. Focus on staff retention.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If In order for donor retention to be a priority, it needs to start with the board of directors. Sargeant said boards often lack the understanding of the three most prominent drivers of retention: satisfaction, commitment and trust.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. You’ll have to see what works best for your organization, fits into your communication schedule, and test what generates the highest number of new sustainers (and thus improves your donor retention rate right away).

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by About.com. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.

Communicating member value: Features vs.?benefits

Nimble AMS

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”.

New eToolkit on Recruiting and Retaining Volunteers Amid Uncertainty

VQ Strategies

Volunteer engagement has been evolving for years, but due to the COVID-19 pandemic, organizations were forced to accelerate change at an unprecedented rate. Uncategorized eToolkit Recruitment Resources Retention Volunteer Engagement

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. They’ve shared some very valuable insights below – stuff that get’s right to the heart of the matter – the relationships we have with our donors and how to improve our donor retention rates. How do your donors feel about you? Seems like a good question to ask yourself once in a while.

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How can leadership development strategies improve retention in nonprofits?

ASU Lodestar Center

This low promotion rate did not vary by nonprofit size. posted by Eric Spicer Sr. Director of Development, ASU Health Initiatives. A critical issue in the nonprofit sector is staff turnover, often referred to as the nonprofit turnover treadmill. According to a survey by Landles-Cobb, Kramer, and Smith Milway (2015), the second most cited reason for staff turnover, behind low compensation, was lack of leadership development and growth opportunity.

Key Findings from the 2021 donorCentrics® Sustainer Summit


The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Offering a premium can work for conversion, though careful monitoring of retention should be a part of the measured results. Sustainer Retention.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.” Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement.

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. What’s still not working with your donor retention program?

Creating a Winning Member Re-engagement Campaign

Nimble AMS

Continuing to email those that are not opening your emails will hurt your deliverability rate, and you’re just becoming a pest. Member Experience Member Engagement Member Retention MembershipLapsed members.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. Low donor retention.

The 2019 Best Nonprofit Conferences Calendar


The purpose of the Annual Nonprofit Governance Symposium is to highlight current best practices, lessons learned from the field, and trends in effective nonprofit and philanthropic board leadership, as well as board recruitment and retention. A note on prices: we want anyone to be able to use this resource, so the registration prices listed reflect the full conference rates for non-members at the time of posting. It's finally here!

3 simple ways artificial intelligence can help your association

Nimble AMS

1: Improve renewal rates. In fact, another article about AI on this blog includes a real-world example of how an association is using artificial intelligence to increase member retention by identifying individuals likely to lapse. Member Retention Technology Artificial Intelligence IT

3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

In business, customer retention is “big business.” ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals.

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Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. Donor Retention Featured

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6 Tips to be at the Top of Your Fundraising Game

NonProfit Hub

The donor retention rates would go up too because donors would find it easy to give again and again. . Donor Retention Featured Fundraising

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How to forecast fundraising risk before your walkathon stalls

3rd Sector Labs

In the business world, revenue sources are often risk-rated. A word about donor retention statistics. Talk to your fundraising consultant about donor retention and skip givers. Think of retention in a longer time span of three or five years. Data Analytics Data Mining communication data data mining donor data donor retention fundraisingCan the risk to your next fundraising effort be forecast in advance through some basic data algorithms?

Our EveryAction Hero: Texas Watch


So in terms of retention, it really comes down to communicating clearly and making the action item approachable and simple. With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.

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