Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%.

The State of Nonprofit Donor Retention (And What To Do About It)

The Science Behind Engaging your Supporters

Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% in 2017, slightly lower than the rates in 2014–2016.

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact!

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters.

Why Nonprofits Have Low Retention Rates and How to Fix It


Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. In this video, Marc and I talk about: How fundraising jargon and fiscal calendar thinking has hurt retention rates.

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%.

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

Rate 285

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

Sound 264

Why Nonprofits Have Low Retention Rates and How to Fix It

John Haydon

Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. In this video, we talk about: How fundraising jargon and fiscal calendar thinking has hurt retention rates.

Focusing on Acquisition Instead of Retention: A Costly Mistake

Exactask Technology

Donor acquisition generally represents a substantial portion of any non-profit organization’s overall marketing efforts, and with good reason; without new donors to bolster the ranks, troublingly low donor retention rates would deplete the donor list in no time flat.

Three Simple Donor Retention Strategies for Social Media

John Haydon

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media

Learning Retention Rates

Beth's Blog: How Nonprofits Can Use Social Media

Learning Retention Rates Originally uploaded by Eric Rice. The nine events: Gain Attention Inform of Objective Stimulate Recall Present Stimulus Provide Guidance Elicit Performance Provide Feedback Assess Performance Enhance Retention

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. Guest Post by Nancy Schwartz.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

How To Apply Social to Membership Retention and Renewal


If the hypothesis that new members who are connected on social media renew at a higher rate is correct, then it makes sense to focus on getting new members connected right away. Do you work in Membership?

Social CRM Use Case 6: Retention


Better retention rates through social profile mapping. ROI = higher retention rates. Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.

Blackbaud Charitable Giving Report Proves Nonprofits Should Focus on Donor Retention in 2013

John Haydon

Education and public / society organizations grew their online fundraising the most in 2012 with an increase of over 17% – the largest growth rate for the second consecutive year. This means focusing on donor retention and finding innovative to acquire new donors without wasting money.

Social CRM Use Case 2: Socializing educational content for member retention


Socializing educational content for member retention. ROI = reduction of costs for creating new content by surfacing existing content; extending the life of existing content; increasing retention rates attributable to educational value of the association membership.

How can leadership development strategies improve retention in nonprofits?

ASU Lodestar Center

This low promotion rate did not vary by nonprofit size. posted by Eric Spicer Sr. Director of Development, ASU Health Initiatives. A critical issue in the nonprofit sector is staff turnover, often referred to as the nonprofit turnover treadmill.

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

The purpose of the Annual Nonprofit Governance Symposium is to highlight current best practices, lessons learned from the field, and trends in effective nonprofit and philanthropic board leadership, as well as board recruitment and retention. It's finally here!

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

First-year donor retention rates for online only donors are significantly lower than those of offline only donors. Donors who were new in 2015 and made only offline gifts have higher first-year retention rates at every age group than online only donors.

Donor 217

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. Low donor retention.

Spam 76

Key Findings From the Fundraising Effectiveness Survey: Where Do We Go From Here?

Connection Cafe

With regards to donor retention , check out these numbers: The donor retention rate was 43 percent in 2014 (Median). The gift retention rate was 47 percent in 2014 (Median). percent rate of growth. percent rate of growth.

Survey 285

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. The retention rate of donors who gave two years in a row is 65%.

Our EveryAction Hero: Texas Watch

The Science Behind Engaging your Supporters

So in terms of retention, it really comes down to communicating clearly and making the action item approachable and simple. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.

Texas 52

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. The average donor retention rates for first-year online-only donors is 21%.

Donor 227

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. According to Chuck Longfield’s research , the average retention rate of a new donor 10 years ago was around 33%.

Gift 234

Show The Love: Thoughtful Engagement to Retain Donors [eBook]

Connection Cafe

What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates.

eBook 264

Diners, Drive Ins and Donors

Connection Cafe

For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Because year after year retention rates haven’t much improved.

Donor 246

New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

or almost 5 times the rate at which individual giving increased. Advocacy Arts & Cultural Foundations Healthcare Higher Education Nonprofit Nonprofit News American Donors baby boomers Donor Marketplace donor retention sector trends The Blackbaud Institute

Donor 231

Social Media: The Secret Weapon in the Battle to Retain Donors

Connection Cafe

But simply understanding how social media can help you nurture relationships and boost donor retention rates won’t translate to success. Social Media donor retention fundraising ideas fundraising tips John Haydon Ok, so maybe it’s not really a secret.

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. Nonprofit Fundraising Actigiving donor retention Donor Stewardship Episodic Donors Episodic Giving online giving Rage-Donation Social Medi

How to forecast fundraising risk before your walkathon stalls

3rd Sector Labs

In the business world, revenue sources are often risk-rated. A word about donor retention statistics. Talk to your fundraising consultant about donor retention and skip givers. Think of retention in a longer time span of three or five years.