6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters.

Channel Integration Now and Later

Connection Cafe

We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI

The ALS Ice Bucket Donor Retention Challenge

Beth's Blog: How Nonprofits Can Use Social Media

” They set up daily messages on their web site and social media channels to let everyone what was going on. We are committed to increasing our fundraising capacity around engagement and retention so we can continue this important work.” Frank Barry, Donor Retention Tips.

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. A few weeks ago I was in Orlando at ASAE’s Great Ideas conference.

Channel Surfing: A News Roundup

NetWits

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? It’s a great guide for making the most of your channel-surfing donors. flickr.com/photos/mikebaird.

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

Social listening tools can help inform communications for your strategy while offering powerful opportunities for real time, personalized multi-channel engagement. . Healthcare Social Media donor retention healthcare fundraising Patient Engagement Social Insights Social Media for Nonprofit

5 Ways to Drive Donor Retention

SocialFish

Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. Utilizing the most popular channels for supporter communications makes a message’s outreach more widepsread and, therefore, effective.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Remember that online donors live in “internet time,” which is to say they prefer the online channel because it is immediate in both execution and delivery.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If Talk to donors through multiple channels.

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. On average, dual channel donors give $123.29

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

The Long-Term Value Report takes into account the cost of acquisition, the cost of subsequent solicitation, and retention from year to year.

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Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. And numerous studies have shown that doing this well yields increases in retention rates and lifetime value.

Multichannel Givers: The Key to Online Fundraising Success

NetWits

So what’s the harm in dropping a channel? It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

The good news from all of this is that online givers help to bring the average age of a nonprofit’s donor base down, but it can still be a very viable channel for older donors too. This tends to skew income comparisons with older donors across giving channels.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Frogloop

Online donors have slightly lower retention rates overall than traditional donors. Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone.

Got 10 Minutes? Don’t Miss This Interview With Nancy Schwartz.

Connection Cafe

In this age of connectivity, nonprofits are expected to meet supporters on their terms , through the channels they prefer. Read Nancy’s ideas on improving donor retention in the npEXPERTS eBook! Retention #nptech donor retention fundraising ideas fundraising tips Nancy Schwartz

How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". After all, teaching others improves retention and helps consolidates one's own knowledge.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. No matter what fundraising programs you currently have in place, if you’re not focusing all of them through the lens of a multi-channel effort you’re missing the boat big time.

Nonprofit Membership Programs: A How-To Guide

NonProfit Hub

Communicate your membership benefits often on all your social channels and, finally, make your application as concise and straightforward as possible. Donor Retention Featured Fundraising

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. Every single major disaster or incident since then demonstrates that the Internet is a first response channel of choice for donors.

Multi-Channel Fundraising is Key to Nonprofit Fundraising

Frogloop

Online donors have slightly lower retention rates overall than traditional donors. Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone.

A Message from Your Donors: Wish You Were Here

Connection Cafe

The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. And, if we were to be more engaging, what would that do to our donor retention rates? So, what do we do to shift the focus to donor retention?

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. Showing donors how their money is used can have a huge impact on donor engagement and long-term retention. Online fundraising isn’t a fad.

Actigiving—The Next Phase in the Evolution of Episodic Giving

Connection Cafe

Every single major disaster or incident since then demonstrates that the Internet is a first response channel of choice for donors. The last critical element to accelerate actigving was to connect social media channels to giving. Goodbye, slacktivism. Hello, actigiving.

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4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

In the past, we too often think about our customer or the donor experience in terms of specific channels like social or web, tasks like registering or donating, or personas like volunteer or donor.

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Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

For more helpful advice on connecting with YouTube Creators (and how to use donation cards), check out YouTube’s new guide for nonprofits with insights on effective ways to partner with their channel’s biggest influencers.

How KidsQuest Converted Members into Loyal Donors

Connection Cafe

What if I told you that real organizations were raising 5x what they spent and seeing 100% retention on new donors through telefunding? Nonprofit Fundraising Arts & Cultural Arts & Culture donor retention Members Museums telefunding

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Acquiring Patients and Donors: Trust is the Foundation

Connection Cafe

In a recent survey , found that consumers prefer social channels to address issues with an organization vs telephone or in-person complaint encounters. Trust is an essential component to building a brand that engages patients, consumers, families, volunteers, and donors with your organization.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

With the rise of more video based social media channels like Snap Chat and Facebook Live, people are embracing the authentic and unscripted moments of life even more. We have officially crossed the mid-way point of the calendar year!

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Don’t Try It Alone| Build Relationships for Stronger Fundraising

Connection Cafe

In today’s digital world, it’s easy to interact with your donors on a regular basis through electronic channels. Nonprofit Fundraising CRM donor cultivation donor retention fundraising tips I know a CEO who liked to say: I don’t need to worry about relationships to raise money.

The ALS #IceBucketChallenge Is Just Beginning| How to Thank and Convert +2 Million New Donors

Connection Cafe

It’s just going to require a thoughtful, multi-channel cultivation strategy—a smart mix of offline and online communications, as well as segmentation and special thank yous for major donors.

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The Nonprofit Weekly Roundup: SEO, The Psychology of Sharing, and Lessons from a Fundraising Insider

Connection Cafe

As crowdfunding continues to reshape the fundraising landscape as we know it, it’s imperative that your organization has a plan in place to capitalize on this impactful channel of giving.

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4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

In the past, we too often think about our customer or the donor experience in terms of specific channels like social or web, tasks like registering or donating, or personas like volunteer or donor.

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Nonprofit Communications: Are They Helping You Build Relationships?

NonProfit Hub

Of course, good communication is the key to donor retention, which is vital to a nonprofit’s success. Whether you use email or direct mail, Green also emphasizes using the communication channels that your audiences use most often. Donor Retention Featured Human Resources

Nonprofit Communications Trends Report for 2015

John Haydon

Facebook is still the king of social media channels. Nonprofits still see their website is the most important communications channel, followed by email and social media.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels.

The Nonprofit Weekly Roundup: Things You Won’t Believe, Trendy Communication, and Keys to Do More Good

Connection Cafe

In this npEngage post, One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 , Frank Barry has rallied some of the industry’s brightest minds to weigh-in on the #1 key to a successful donor retention strategy. From big picture goals to hot topics (like Retention), the report offers benchmarks and statistics to help you validate and navigate your nonprofit’s communication in 2014.

How to Create Powerful Email Drip Campaigns for Your Nonprofit

John Haydon

You probably already know that email is one of the most effective digital channels for fundraising and donor retention. Email is also powerful for nurturing relationships with peer-to-peer fundraisers. What is an Email Drip Campaign?

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline.

The Ice Bucket Challenge Epilogue: Data

3rd Sector Labs

Multi-channel fundraising experts, like our friends at 2Dialog for example, would point out the importance of using your new “found data” as a basis for strategically cultivating new donor relationships, not just making new donation requests without learning about your donors.

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[New Report] Online Giving Increased by 7.9% in 2016

Connection Cafe

The new normal in fundraising may become low single-digital growth rates unless a broader spectrum of nonprofit organizations embrace the importance of donor engagement, retention, and stewardship. Overall charitable giving increased 1% in 2016 and online giving was up 7.9%

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How To Provide High-tech, High-touch Customer Service

Eric Jacobsen Blog

Customers need to be able to shift channels no matter how they initially enter your company (via email, online, in-store, etc.), Customer Loyalty Customer Retention Customer Service Eric Jacobson on Leadership and Management Leadership Books Micah Solomon

How to Get Your Employees Involved in Giving Tuesday Campaigns

Givinga

Take advantage of Giving Tuesday’s digital relevancy by reminding people about the campaign through internal and external digital channels. You’ll see the ROI in increased employee engagement, retention, and sales.