The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Use a powerful Facebook Ads integration.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Saleforce Nonprofit

AUGUST 31, 2022

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. For example, we integrated a tool called Arjuna ExactAsk with our Salesforce CRM.

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Gift Strategy Amazon Digital 52

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I invited him to help with the research for the keynote. 1: Social media must be integrated with internet communications or program strategy. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Example: Red Cross.

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Social Media Media Social San Jose 115

NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. Easily integrates with other fundraising methods being deployed at an organization. What’s the #1 Reason you need a recurring giving program, you ask? Let’s take a look. Is convenient and easy.

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Examples Program Los Angeles Giving 168

Connection Cafe

OCTOBER 30, 2017

Forrester Research calls today the “ age of the customer.” Your organization can gain insights into channel data. Once conversion goals are set up your nonprofit will have instant access to what channel sources are driving the most traffic, and which channels have the highest conversion rates.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Networked Nonprofit and Social Media Maturity of Practice.

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Social Media Network Media Free 108

Connection Cafe

APRIL 17, 2012

Our new research paper, Insights into Integrated Marketing Constituent Behavior , is based on the results of a study Convio conducted with CARE and it reveals that high income, married donors that like dual channels (online and offline) are, indeed, really valuable. It seems pretty clear to me why you should care.

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Care2

FEBRUARY 20, 2013

We’ll present the latest data from Pew Research national surveys to engage the politically savvy and tech-obsessed folks here in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.

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DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Fundraising and conducting research. This includes building integrations between your various data-generating technology solutions and your CRM, so all of your data will flow into your most comprehensive database.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Twitter Photo by Jennifer Barr @rjenbarr.

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Everyaction

APRIL 23, 2018

One significant difference displayed by younger donors is that they are less likely to wait for direct correspondence from an organization (such as direct mail, or even email), and more likely to rely on their own research or word-of-mouth from the personal networks that they know and trust. Track supporters' engagement across channels.

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Effective Test Social Media Offline 40

Qgiv

AUGUST 10, 2021

Whether you’re a major medical research nonprofit or a local nonprofit community clinic, the work you do matters. Without these customizable fundraising pages for your supporters, they’re often restricted to offline methods of fundraising. Matching gift grants or a matching gift integration.

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Software Tips Fundraising Virtual 52

NTEN

FEBRUARY 17, 2010

While system data and trends show online giving is growing, consumer research reinforces the need for nonprofits to focus on how they integrate online and other technology into their marketing and development programs – not just for today, but for the future. . 2) Mobile technology. Mobile (and Open) Creates Future Opportunity.

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Online Giving Convio Mobile 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

It was almost five years ago to the day, that I did a webinar for NTEN on the topic and have been integrating social media into teaching and learning experiences ever since. Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. Audience Research.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Scales social media by empowering everyone in the organization and integrating social into work flow.

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Social Media Effective Media Social 100

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. Source: Pew Research Center) And it’s these older donors who are also increasingly making donations online as they become more comfortable with technology. Focus on donor stewardship.

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Online Giving Mail Channel 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening. Offline/Online Interaction.

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Public Learning Conference Social 94

Connection Cafe

DECEMBER 8, 2020

Prospect Research. One database feature any nonprofit can benefit from are those designed to support prospect research. This research allows you to determine a donor’s capacity to give and the likelihood that they will give. This research allows you to determine a donor’s capacity to give and the likelihood that they will give.

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Practice Donation Online Fundraising 33

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. If they aren’t successful, the consequences are dire.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

As Dan Michel notes, “ Our social media strategy focuses on brand awareness and engagement and is part of an integrated communications strategy. We spend time identifying and building relationships with super-advocates online and engage them — similar to the way you engage major donors or champion advocacy constituents.

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Feeds Social Media Measure Summary 102

Connection Cafe

AUGUST 13, 2012

How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Qualitative research part II. Use Facebook surveys.

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Facebook Ratio Influence Social Media 51

NonProfit Hub

OCTOBER 16, 2015

Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building and relationship marketing best practices. They have also been described as the first tribe of digital natives, screenagers and digital integrators.

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Social Nigeria Student Cancer 28

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

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NTC Minneapolis Facebook Audience 51

Amy Sample Ward

FEBRUARY 19, 2011

It evolves to meet our changing needs, to fit our changing lifestyles, and to integrate into the way we do our work. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Social media, like all technology, is developed by people. Direct Content. Here are my slides from the presentation.

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Disaster Social Media Haiti Media 206

Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. Encourage your offline members to donate online so you can capture their email addresses. Maximize email signup opportunities across your websites and social media channels. Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? And then, broke the 3 goals down into offline/online tactics: Offline. Letter to the Editors (LTEs), Emails Research, crowdsourcing Netroots (term coined for political activism through blogs and other online media Press hits.

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Organization Community Online Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative. On average, dual channel donors give $123.29

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Channel Giving Donor Offline 104

DNL OmniMedia

FEBRUARY 16, 2022

Step 6: Integrate your nonprofit digital marketing and online fundraising strategies. Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. Phase 2: The Planning Stage. Phase 3: The Execution Stage.

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Digital Strategy Create Phase 98

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

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Support Fundraising Broadcast Contact 119

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Darius Goes West - This project raises awareness and funds for Duchenne Muscular Dystrophy (DMD) research by telling the story of Darius Weems. Diverse Goals.

Advocacy 72

Advocacy Community Build Storytelling 72

Care2

APRIL 16, 2008

Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44