Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

Offline 38

Offline Support Online Donor 38

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. Giving USA estimates that $307.65

Online 90

Online Fundraising Offline Blackbaud 90

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Even though the U.S.

Charity 77

Charity Studies Money Donation 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

My last visit to Brasil coincided with the Brasil’s version of GivingTuesday called DiadeDoar and I was lucky enough to attend a fundraiser with Brasil’s Giving Tuesday leader João Paulo Vergueiro. The challenges: Explosion of online media channels. A multi-screen world. Stories are social.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. I realized that from participants reflections and questions that they’re already curating content – especially as policy analysts, but may not be integrating and sharing through social media channels.

Social Media 97

Social Media Training Train Network 97

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion.

NTEN 105

NTEN Media eLearning Case Study 105

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. a mobile website, texting, mobile Apps, text-to-give, etc.?

Social Media 189

Social Media Foundation Examples Media 189

Connection Cafe

AUGUST 1, 2017

We covered everything from what a successful fundraising appeal should look like to ensuring that your Giving Tuesday efforts are part of your overall end of year strategy. Here are the top 21 questions (and answers) we received around planning for year-end giving success : When and how to start planning for year-end giving.

FAQ 49

FAQ Giving Fundraising Campaign 49

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Thank your donors.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. 6: Use social media to close the loop between online and offline action. I give some very specific tips here.

Social Media 115

Social Media Media Social San Jose 115

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful. 8 percent of file are donors.

Convio 76

Convio Mail Newsletter Game 76

Care2

SEPTEMBER 7, 2012

The Holy Grail of Monthly Giving: Finding, Keeping and Loving Sustainer Donors Want to find a new, stable source of income that also works as a loyalty booster to existing donors? Three words: SUSTAINED GIVING PROGRAM This session will cover everything you want -- and need -- to know about monthly giving.

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

And, of course, it helps to have free stuff to give away to motivate people to share their stories. I always come to workshops with some books to give away. Brian Solis was kind enough to send me two copies of his new book, The End of Business As Usual , to give away. (My Social media metrics for nonprofits.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. As Tom Subak adds, "On social networks, we have a very light touch – we give people the opportunity to respond.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline.

Comment 97

Comment Artist Social Media Hype 97

Nonprofits Source

JANUARY 23, 2023

Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. For one, digital giving is on the rise. Today, around 54% of donors worldwide prefer to give online with a credit or debit card, and online revenue has consistently grown each year over the past several years.

Grant 52

Grant Google Management Guide 52

Connection Cafe

MAY 10, 2016

Today, I’m thrilled to give a little preview of my key takeaways to npENGAGE’s readers. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Via these different channels, we reached a huge number of viewers.

Arts 20

Arts Public Philadelphia Artist 20

DNL OmniMedia

FEBRUARY 16, 2022

Online giving software. Analyze key metrics in your database. Your nonprofit’s external image is a significant part of why donors feel comfortable giving to your organization over and over again. Offline goals and campaigns. Social media profiles. Text messaging automation tools. Email marketing software.

Digital 98

Digital Strategy Create Phase 98

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency.

Tools 100

Tools Tech Map Case Study 100

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. According to the Giving Report , 29% of people consider social media to be the communication tool that most inspires giving. Aim to spend a large amount of your time on the channels that you’re most familiar with.

Fundraising 280

Fundraising Social Social Media Channel 280

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

Fundraising 106

Fundraising Gift Digital Trend 106

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success. These growth areas all perform well on social, but also traditional channels like email. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Whether you’re hoping to better. engage with donors online. Let’s dive in. .

Digital 105

Digital Communication Tips Virtual 105

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. It’s common sense, supported by research. . Of course not!

Digital 95

Digital Marketing Fundraising Strategy 95

Nonprofits Source

SEPTEMBER 8, 2017

As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. It also builds a case for investments in future initiatives as your channels mature.

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Pick Metrics. Measuring Specific Channels or Campaigns. ” Advocacy Campaigns. ” Social Media.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Let’s dive in. Use a multichannel strategy. News & World Report.

Digital 52

Digital Communication Tips Virtual 52