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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Some radio stations cannot demand listeners to do something such as ask for donations or recruit volunteers – rather the “call to action” has to be softer such as “visit our website to learn more”. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. How people are using their website. Using UTMs to track how users arrive at a website What is a UTM? But, a UTM should only be used externally to your website.

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4 ways your site should support year-end virtual fundraising

EveryAction

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. The answer to that last question is almost certainly your website. Make full use of your blog content.

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10 Tips To Improve Your Nonprofits Youtube Channel

Twenti - Digital Marketing For Nonprofits

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Youtube is a massive platform, it’s now the second largest search engine and is the fastest growing video sharing website in the world. . by Olivia Warnes.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. How long did they stay on your website? This granular-level data uncovers the precise path a donor took on your website that led to a donation.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Prioritize SEO.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Optimize your website to convert visitors into donors. Use social media to drive traffic to your website.

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