Channel Files Mail Trend 
DipJar
FEBRUARY 2, 2023
There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Target the right communication channels. Do donors prefer giving by mail, phone, or online? Target the right communication channels.
Allegiance Group
JUNE 13, 2024
A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign.
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Allegiance Group
APRIL 15, 2024
Developing a digital donor acquisition strategy takes a similar approach to direct mail. Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.
Allegiance Group
MAY 18, 2023
Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.
The NonProfit Times
MAY 23, 2024
Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.
Greater Giving
JULY 18, 2023
Communication preferences: Know which channels donors prefer being contacted on. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. After the process is complete, their team will send the data file back to you. Use your mailing list effectively.
Bloomerang
JUNE 1, 2022
Direct mail is the most popular year-end giving marketing method. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Most of the communication at this point will happen online via e-mails, social media, and your website.
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