Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Rebecca Masisak from TechSoup Global shared a presentation about how their organization has integrated lean start up principles, sharing their “ Canvas ” which is a thinking tool to help you lay out your hypotheses in different business areas and then test them. Verbal fads and memes come andgo in the blink of an eye.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. These were collected using storify.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

It’s got to be fun – games and activities can make a big difference. Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes. A unifying theme creates excitement and engagement. There are some key people you want in attendance to make the party great.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Roots of Change is a fairly small nonprofit, while Danielle’s job is full time, she estimates that only 15% of her time is allocated for social media. She juggles tweeting and Facebook with other communications tasks such as managing the web site and other communications channels. So, they started a fun meme. Did it work?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

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Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. But they are different techniques. But their basics are different. How is it different from retargeting then? Remarketing uses email as the channel of communication. They are different concepts, but the lines of difference are blurring.

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Get Fully Funded

SEPTEMBER 6, 2022

Memes, stories, photos – anything that causes a laugh or a smile. Any of these goals can be accomplished with original or shared content, videos, memes, and photos. Links don’t get seen as often, so post the video directly to specific channels if you can. Say different things on different platforms.

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Qgiv

MARCH 31, 2021

The more peer-to-peer participants you recruit, the more your mission is brought to the forefront of different audiences. With each recruit promoting your faith-based organization, there are opportunities to spread the word to different audiences and continue the momentum of any campaign. How many channels are you using?

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Get Fully Funded

OCTOBER 23, 2022

See the difference? People tend to give bigger gifts on Giving Tuesday, especially when that gift will help change a life and your donor is clear about how their gift will make a difference. On your graphic, share how the donors’ money will make a difference. Post this same message to your social media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Blog Action Day: Can One Person Make A Difference. Let the Change Blogging Meme Hit The Road. Intergenerational Wired Fundraisers: A Conversation. How To Think Like A Nonprofit Social Marketing Genius. Social Media Breakfast: Help Leverage A Tyson Foods Donation.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Posts on Sunday perform slightly better, but with organic reach at an all-time low, it makes little difference which day your nonprofit posts on Facebook. Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme.

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M+R

AUGUST 11, 2021

Disaster Girl Meme ” (sold for $500k). Though newer, Twitch competes on the same level of viewership as traditional media channels. We love how they’ve built out a separate page with lots of information, including some pretty hot incentives for different levels (who doesn’t want that trophy?!). How do NFTs work?

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Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success. These growth areas all perform well on social, but also traditional channels like email.

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. You may reach out to someone who liked a competitor’s post or to someone who wrote something positive or negative on your channel. Bookmark this handy glossary and have no fear.

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Get Fully Funded

JUNE 13, 2022

Memes about goals are EVERYWHERE. Without fundraising goals, you’re left without direction, uncertain how to get the money you need to grow your nonprofit, change more lives, and make a difference in your community. Goals are powerful tools that help channel resources towards solutions. See the difference? A-M-A-Z-I-N-G!

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Bloomerang

SEPTEMBER 6, 2021

So people that speak multiple languages or that live in different countries that have different ways of communicating and of seeing the world. And I’ve noticed how different people communicate, how different people interact. So people are using WhatsApp all the time for different purposes. for a while.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

You’d test different calls to action on Twitter, using the Hashtag. Each #hashtag is different. Setting up a test of hashtag giving is an example. Monitor the click thrus on bit.ly A hashtag is a term, usually preceded with a # symbol, that people use online, particularly with Twitter and other short messaging services.

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Care2

SEPTEMBER 17, 2014

Here are a few key points from the infographic that you should note: Infographics and Internet memes are still performing well. Please do not cat memes just because you know they are popular. If so, is it working for you, or could you do something differently to make it even more successful? Do you already have one in place?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

The account inspired many to copy the concept or become an internet meme. We had examples from the US and UK – and an interesting discussion bubbled up about the difference in approaches, and how online persona reflect a country’s social norms. She shared many, many more examples.

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Tech Soup

APRIL 5, 2017

A calendar will help you schedule, track, and analyze how different channels and campaigns perform. It should have a good story and narrative arc and include visual mediums and memes. For example, if there is a time or day that is more effective for your organization, send emails during that time.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

One thing we learned is that heavy social media users are more likely to be new donors to the charity after encountering them on social media channels. Develop a plan to promote the fundraiser and rally personal networks via multiple channels. Keep the community updated on the fundraising progress through various channels.

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Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. Use cross-channel promotion.

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Amy Sample Ward

FEBRUARY 22, 2010

Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. It’s very different than your traditional model. They work like memes, the speed people react and join in. At the Guardian our editorial decision is very different than at the BBC.

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NTEN

MAY 15, 2012

The more that you talk about an issue like same-sex marriage, the more that it’s in the public domain and discourse, and the more that people outside of your own social circles will be exposed to opinions different from their own.”. Equality California, for example, uses different social media channels to engage different audiences.

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