Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
Using data to upsell and cross-promote products and services, both groups can support increased revenue streams. This collaboration improves customer service, events, and user-friendliness across platforms and has a significant impact on member satisfaction. It’s easy for employees to be “too busy” to take on a complex new partnership.
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