Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

Content 40

Content Practice Search Research 40

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

.orgSource

MAY 15, 2023

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Branding depends on creating multiple messages that speak with one powerful voice across the association.

Collaboration 221

Collaboration Marketing Team Integration 221

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important?

Library 73

Library Museum Content Digital 73

Nonprofit Tech for Good

JULY 5, 2020

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose. Anger, jubilation, fear – these are what psychologists call arousing emotions.

Video 312

Video Share Social Social Media 312

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

DECEMBER 14, 2023

Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. The result was messaging and imagery entirely branded in our voice, which would be disjointed coming from outside our organization. We craft content in our own voice and style.

Demographics 105

Demographics Alternative Library Social Media 105

Forum One

MARCH 20, 2024

This approach is distinct from more traditional content management or digital experience (CMS/DXP) implementation approaches where monolithic services, back-end management, and front-end templates are all tightly interwoven. In practice, this isn’t perfect but is much more flexible than traditional architectures.

Digital 91

Digital Experiment Drupal API 91

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

MAY 8, 2020

She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Storytelling is core to how we as human beings communicate. Recent data indicates that there are in excess of 1.5

Storytelling 302

Storytelling Digital Channel Profile 302

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

email 116

email Marketing Strategy Tips 116

Forum One

OCTOBER 12, 2023

Leveling Up Your Brand: The Secret to Voice & Visual Design Speaker(s): Corey Jones, Creative Director; Sara Tetreault, Strategy Director Whether your nonprofit has been around for over five decades or just popped out of the oven, let’s be real: making your brand shine is no easy task. That’s a whole other challenge.

Voice 73

Voice Social Media Portland Technique 73

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

M+R

MARCH 14, 2024

They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. We incorporated the results into our creative — into the email content, across the website, and in our paid advertising. By uniting the creative, we built a cohesive campaign.

Giving 95

Giving Museum New York City Boston 95

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 96

Retention Communication Donor Strategy 96

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Align your strategies with the desired outcomes, and incorporate specific actions to ensure equity in the project, such as working with a designer who reflects the audience to create creative content. Meet them where they are.

Project 52

Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

Holly did a fantastic session on integrated content strategies. It’s not every day that you come across high quality content shared freely with the community – it helps life all the boats. Content is King. But it takes content: you’ve got to feed those media platforms and seed those conversations.

Calendar 107

Calendar Voice Chart Content 107

NTEN

JULY 23, 2012

] By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Creating Are you creating new, original, informational content for each channel you’re using? Let’s look at them one at a time.

Content 84

Content Map Journal Channel 84

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Provide quality content. Craft your message in a trustworthy, natural voice so that your readers feel personally involved. Read more detailed tips on how to build your nonprofit’s voice across marketing materials.

Newsletter 105

Newsletter Social Media Storytelling Mail 105

Whole Whale

DECEMBER 8, 2020

The most common is through the Google For Nonprofit YouTube program which allows nonprofit channels to integrate donation links into cards, end-screens, and Channel links. Once a channel is approved as a nonprofit, links may be added through cards and end screen call-to-actions. Channel link to donate.

YouTube 98

YouTube Money Raise United Kingdom 98

EveryAction

JUNE 21, 2023

Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Tactics to activate LGBTQ+ advocates year-round Letters to the editor This tactic is important especially when newspapers, magazines, and other media entities publish editorial content that is harmful to LGBTQ+ people.

Advocacy 199

Advocacy Generation Strategy Awareness 199

ASU Lodestar Center

APRIL 4, 2012

Now is the time to act and give your cause the voice it needs. By planning ahead and creating a content schedule, you will save your nonprofit time and money. If you decide ahead of time when blog posts are due and when they will post, it will make it easier to create a routine that ensures regularly posted content.

Social Media 85

Social Media Voice Marketing Media 85

Media Cause

FEBRUARY 16, 2024

But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead. With Paid Search, by pausing your campaigns, you lose out on share of voice—so you’re allowing competitors to dominate the Search Engine Results Page.

Benefit 64

Benefit Marketing Change Time 64

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. They also found information showing that many people with tinnitus had suicidal thoughts during the pandemic, and gave them a platform to voice their thoughts. Share below in the comments!

Examples 98

Examples Campaign Marketing Cancer 98

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 78

Charity Create Sponsor Sample 78

Media Cause

OCTOBER 7, 2021

Break down larger issues into smaller pieces of content. It’s important to reinforce to people that our voices matter—and that change only happens when people demand it. If you are utilizing multiple social media channels, UTM codes can help you gauge the effectiveness of each channel at driving advocacy actions.

Social Media 102

Social Media Advocacy Campaign Create 102

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Additionally, write search engine optimized blog content to drive traffic to your site. Instead of solely focusing on influencers with large follower counts, prioritize relevance.

Marketing 52

Marketing Tips Influence Nonprofit 52

Forum One

JANUARY 24, 2023

This approach is distinct from more traditional content management or digital experience (CMS/DXP) implementation approaches where monolithic services, back-end management, and front-end templates are all tightly interwoven. In practice, this isn’t perfect but is much more flexible than traditional architectures.

Digital 70

Digital Experiment Drupal API 70

NetWits

MARCH 26, 2013

your great content and campaigns). This, in my experience, is the most forgotten piece of the map – the network of partner and competitor sites, the web of content-sharing relationships, the guest posts and video appearances you do – that have a significant power to affect public opinion about your organization’s work and identity.

Map 146

Map Marketing Online Strategy 146

Media Cause

JUNE 22, 2021

We continued to test and learn what messaging and content resonated across audiences, while introducing advocacy and engagement campaigns via the Action Center, launching SMS as a new channel for cultivation and impact, and capturing new subscribers and donors through paid and organic channels. and abroad.

Advocacy 101

Advocacy Digital Fundraising Global 101

sgEngage

JULY 18, 2023

Tag the community partners who have helped you along the way and amplify the voices of your strongest supporters. A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage.

Hype 72

Hype Fundraising Social Media Platform 72

M+R

FEBRUARY 8, 2022

A campaign might feature video content from field staff, a featured supporter, or a celebrity advocate. But just because there is no face does not mean there is no voice, and the voice still must be authentic. It will use language, visuals, and other creative elements that are appropriate to the speaker in tone and content.

Effective 52

Effective Rhode Island Los Angeles Build 52

Achieve

MARCH 1, 2024

Plan your content strategy. After establishing the big picture of your nonprofit podcast, it’s time to get into the nitty gritty of podcast planning with your content strategy. Drink lots of water beforehand and during the recording session to ensure you’re hydrated and your voice stays strong. Stay hydrated.

Podcast 52

Podcast Create Guide Audio 52

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. We have developed listening channels and are constantly monitoring what people are saying about WiserEarth. Be where your community is.

Voice 75

Voice Practice Community San Francisco 75

Whole Whale

JANUARY 27, 2022

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. Thoughts on Brand Voice. Social Media Tools.

Profile 98

Profile Social Linkedin Audio 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . Darfur Voices. GI-NET's Blog. Humanitarian Relief.

Darfur 57

Darfur Voice Channel Examples 57