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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What exactly is changing? It already has, though people rarely rush to update their phones. When does this go into effect?

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Clearing the Air On Texting Changes

M+R

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. Until recently, cell phone carriers allowed organizations to get people to manually send millions of texts to folks who may not have opted-in (aka “peer-to-peer texting”). Read time: 4 minutes.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing. Building Your List of Cell Phone Numbers. With text-to-give, the donation is charged to the donor’s cell phone bill. Opting In & Opting Out.

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9 Ways to Use Text Messaging for Your Virtual Fundraising Event

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities. For example: 1. For Example: 1.

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How to Get Leadership Buy-in for Streamlining Your Grantee Application

sgEngage

To successfully implement changes to your grantmaking application, you need to communicate the benefits of data-driven and user-centered design to your leadership, tie the benefits to your organization’s overall goals, and involve your leadership in the decision-making process. For example: Does your application represent your mission?

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy.

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