Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. If you change event registration systems, make sure you get all of your historical data from your old system.

Associations 318

Associations Data Registration Analytics 318

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2011

Not only did she wear a Tiara, but she shared her measurement insights in rhyme. I haven’t yet formally announced that I’ve been working on a book project with KD Paine to bring her Measure What Matters to the social good sector. Does your nonprofit have an amazing social media measurement success (or failure) story?

Measure 94

Measure Network Facilitation Social Media 94

Saleforce Nonprofit

JUNE 6, 2022

And this year the theme is “Only One Earth,” highlighting the need for us all to live sustainably and in harmony with nature by making transformative changes in our policies and our choices. And how can we accurately measure the carbon reduction that results from these projects?”. Yesterday, June 5, was World Environment Day.

System 52

System Change Environment Global 52

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. You may also want to try out some expert advice or adjust to platform changes.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Public knowledge, pressure (to change policy) and action increase in strategic areas. Our foundation is viewed a valuable information source.

Measure 101

Measure Social Media Foundation Reflection 101

Media Cause

OCTOBER 25, 2023

The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. Instead of having default tags for individual services, this latest change will allow users to add a Google Analytics 4, AdWords, or standard Google Tag using one GTM tag.

Google 59

Google Tag Analytics Impact 59

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 242

Facebook Fundraising ROI Virginia 242

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results. You know what they say about measurement, right? That which gets measured gets done! Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

MAY 8, 2019

“The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy.

Online 246

Online Hunger Metrics Drupal 246

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Drafting and testing. Writing multiple drafts for A/B testing on social media. Drafting inbound message and comment response templates. AI can help in quickly drafting responses.

Social Media 80

Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.”

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook landing pages give people reasons to like your page. It doesn’t have to be a static content either, it can change according to your organization’s activities. His words of wisdom: make sure that people who are not the page administrators also test it.

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Why Use A Theory of Change.

Social Media 101

Social Media Change Media Social 101

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. How closely should they track those changes? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2013

Our book was one of four finalists, including colleague Allyson Kapin and Amy Sample Ward’s awesome book, “Social Change Anytime, Anywhere.” The book also has a social good purpose. I am donating my royalties to support the Sharing Foundation‘s college education program for young people in Cambodia.

Award 99

Award Measure Cambodia Network 99

The Modern Nonprofit

DECEMBER 4, 2023

The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters. Forecasting and Adjusting for Fundraising Impact Predicting the Effects Understanding and anticipating the potential impacts of these privacy changes on fundraising activities is essential.

Support 103

Support Fundraising Awareness Data 103

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more.

Practice 243

Practice Fundraising Guide Channel 243

NTEN

DECEMBER 11, 2013

The true test of any nonprofit is to demonstrate impact. But the first test is to set up a way to measure it. For nonprofits, measuring their broader impact can be easier said than done. Every nonprofit aims to have impact, but few have the systems in place to calculate little more than outputs. Get started!

Dominican Republic 88

Dominican Republic Issue NTEN Impact 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

Facebook 135

Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

sgEngage

FEBRUARY 8, 2024

To successfully implement changes to your grantmaking application, you need to communicate the benefits of data-driven and user-centered design to your leadership, tie the benefits to your organization’s overall goals, and involve your leadership in the decision-making process. For example: Does your application represent your mission?

Application 88

Application Leadership Grant Philanthropy 88

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 10) Measure success. You also need to be reactive so change your schedule if needed.

Calendar 278

Calendar Social Media Content Media 278

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change. Avoid changing messaging just for novelty’s sake. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

AUGUST 1, 2023

However, the technological landscape rapidly changes, and some trends will be worth greater vigilance than others. Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. With this in mind, let’s begin.

Trend 52

Trend Technology Analytics Integration 52

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. An eLearning assessment is a tool used to assess your members’ understanding of a topic and document that information in a measurable way. This tests knowledge acquisition.

eLearning 69

eLearning Course Test Knowledge 69

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59

Data Support Demographics Evaluation 59

Qgiv

SEPTEMBER 7, 2023

The fear of fraud is more prevalent than ever with all the advancements in technology, so staying ahead of the curve in safeguarding sensitive data is paramount for your organization to be able to raise the money you need to create positive changes in the world safely. The outcomes have been nothing short of remarkable!

Donation 52

Donation Test Method Practice 52

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Testing can take you from casting a wide net with unpredictable returns to building relationships with donors who will stick with you for the long haul. But what about your value proposition?

Data 67

Data Test Blackbaud Donor 67

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change - and create a plan, design, and test it.

Change 117

Change Tips Help Facebook 117

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT’s real value lies in its ability to reduce uncertainty in ways that introduce system-wide change, prompting creativity as we reimagine old ways of doing things. ChatGPT is a probabilistic model.

Model 69

Model Italy Test Generation 69

Connection Cafe

JANUARY 27, 2020

The way to track and communicate impact is to shift from tracking activities of your programs and start tracking the behavioral or social change RESULTING from those activities. Also, remember that change happens over time or along a continuum and not every participant of your program will achieve the same level of change or impact.

Impact 28

Impact Program Measure Data 28

Forum One

DECEMBER 15, 2022

How are we going to measure success? Be agile, measure, and prove value. Our speakers spoke of developing departments comfortable with testing and iterating and making small investments that could be scaled up or scaled down depending on their success. Our environment is constantly changing. Keep an eye on the horizon.

Practice 62

Practice France Austria Measure 62

Forum One

JUNE 10, 2021

In the next step, we’ll consider how you can test possible improvements to your site for mobile donors. Step 4: Form and test hypotheses for segment personalization. Before making any changes, however, it’s good practice to form and test hypotheses to ensure the changes you make will get the results you want.

Personal 49

Personal Online Giving Oregon 49

Media Cause

NOVEMBER 9, 2023

Despite this obstacle in measurement, this tool and others like it are still incredibly useful. When you reframe the strategy behind measurement and start investing in owned information, in addition to using data analytics tools to identify trends, your measurement will be more accurate and actionable.

Analytics 59

Analytics Data Tools Web 59

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. The end results are more efficient fundraising, more revenue, and more time for what matters.

Course 130

Course Fundraising Analysis Mail 130