Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Guidelines Track Practice Analytics 52

Bloomerang

AUGUST 22, 2023

But where should you start when it comes to finding the right fundraising website for your nonprofit? Why Bloomerang is one of the best fundraising websites for nonprofits By using Bloomerang for your nonprofit’s fundraising tool, you’ll gain access to features such as: Robust, modern online fundraising tools. Mobile app.

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Websites Paypal Fundraising Nonprofit 77

Bloomerang

FEBRUARY 9, 2023

Some features to make campaign setup and management easier include the flexibility to choose your own phone number directly within the app, so you’ll never need to rely on support. Giving supporters a frictionless way to respond to your campaign helps ensure they’ll complete their donation. Reach new donors who aren’t in your database.

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Campaign Donation Plugin Database 112

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Image courtesy of Info Trust LLC. You’re not alone.

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Stats Analytics Track Google 252

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

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Advocacy Campaign Tips Storytelling 130

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 239

Nonprofits Source

JANUARY 11, 2024

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization.

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Phase Public Campaign Marketing 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). How can we track marketing initiatives using UTMs?

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Donor Track Facebook Campaign 284

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

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Adwords Campaign Search Headline 52

Byte Technology

JANUARY 14, 2022

We were asked to design and develop a website and create a strategic marketing plan. The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. Jackie chose to hold off on the brand awareness campaigns until their clinic was open. Timing is everything!

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Marketing Broadcast Analysis Awareness 243

Byte Technology

APRIL 16, 2021

Website Conversions. When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. What is Website Conversion? Examples of Website Conversion. Making a purchase.

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Rate Conversation Websites Metrics 246

Elevation

SEPTEMBER 24, 2019

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week?

Campaign 52

Campaign Track Guide Newsletter 52

Nonprofits Source

AUGUST 31, 2023

You might also feel overshadowed by all the big guys who have the resources to conduct massive outreach campaigns. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Incorporate virtual events into your website.

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Websites Results Fundraising Social Media 52

Nonprofits Source

NOVEMBER 3, 2022

You might also feel overshadowed by all the big guys who have the resources to conduct massive outreach campaigns. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Incorporate virtual events into your website.

Websites 52

Websites Fundraising Calendar Social Media 52

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. For example, a CTA that says “Donate towards our campaign!”

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Websites Donor Strategy Demonstration 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

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Track Mobile Media Fundraising 227

Amy Sample Ward

MARCH 5, 2013

Your website is your kitchen, where you can prepare the snacks, make the punch, and arrange all the utensils; in other words, that’s where you can create and store all your content. This is the space where you can equip your supporters with your message and help them carry your campaign to their own networks.

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eBook Social Media Campaign Media 276

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Campaign Build Pledge Phase 68

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. How are you tracking success? These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Online Tracking. Let’s use email as an example.

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Analytics Marketing Taxonomy Module 169

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Campaign Money Online 59

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . At first glance, it’s easy to assume that traditional tactics such as. This guide will explore the. benefits of direct mail.

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Mail Course Campaign Digital 94

EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

Nonprofit Tech for Good

DECEMBER 8, 2021

They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Quarterly Impact Reports enhance your website, email, and social media content strategy. Impact reports should be hosted on a landing page on your website. Promote your quarterly Impact Reports in your print campaigns.

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Trend Digital Marketing Fundraising 316

Nonprofit Tech for Good

AUGUST 19, 2023

In this blog post, we will explore why online giving options are important and show you how to accept donations on your website with 7 easy steps. On top of all this, online giving choices makes handling donations very easy, cutting down the time and effort you need to manage and track those contributions.

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Donation Digital Online Giving 205

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

AUGUST 4, 2023

You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 11.8%

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Generation Giving North America Method 243

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Or offer them a discount on membership?

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Create Strategy Associations Registration 169

Top Nonprofits

MARCH 4, 2021

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event.

Channel 72

Channel Websites Tips Fundraising 72

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. What did they do that made their campaign unique? They invited participants to track their minutes of any activity, from running to reading.

Examples 83

Examples Websites North Carolina Virtual 83

Bloomerang

MAY 20, 2024

Here’s how: Comprehensive constituent profiles: Track every member’s status, history, and involvement, gaining a holistic view of their journey to inform personalized engagement strategies. Craft targeted campaigns that effectively boost engagement and drive higher renewal rates.

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Management Profile Analytics Track 113

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

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Benchmark Analytics Google Comparison 66

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

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Relationship Software Management Pledge 231

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.

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Open Source Personal Websites Open 73

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

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Social Media Metrics Track Myspace 242

Classy

JULY 9, 2021

If your nonprofit is looking to make a big investment in a particular project, you may have wondered if launching a capital campaign is the right path for you. Capital campaigns are time-limited efforts with a large fundraising goal for a specific need. Read Next: The 4 Phases of a Modern Capital Campaign.

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Trend Campaign Tips Phase 59