Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission. Can’t wait! Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Raise Money Media 78

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? annanten : @rootwork list building is just a strategy to engage more folks in your campaign. realize_ink : Q1.

Campaign 108

Campaign Org Social Media Measure 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why the number 52?

Social Media 98

Social Media Media Tips Social 98

Bloomerang

APRIL 11, 2023

Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. These tools allow your nonprofit event organizers to monitor social media chatter about your events and connect with supporters who are talking about it.

Contest 84

Contest Headline Social Media Survey 84

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Connection Cafe

JUNE 25, 2010

Was the social media plan you implemented worth the time you spent running it? In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts.

ROI 51

ROI Social Media Measure Metrics 51

Get Fully Funded

APRIL 20, 2021

Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. Be sure to ask for work samples if appropriate for the work you are requesting. Your VA can find the right image to accompany the blog post and then share the post via social media.

Virtual 116

Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 100

Data Change Boston Literacy 100

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Bloomerang

JANUARY 22, 2024

Is there a long-term need for your nonprofit, or could the issue be solved with a smaller-scale fundraising campaign or project? However, if your idea isn’t very large in scope, a one-time crowdfunding campaign or peer-to-peer fundraising event could achieve the results you’re hoping for. The answer could be “both.” Hold interviews.

Nonprofit 80

Nonprofit Files Policy Software 80

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Here’s the list of panels.

Blogher 107

Blogher ROI Slideshare Free 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

Bloomerang

JULY 5, 2021

Make branded donation landing forms that match whatever campaign appeal the donor received; they need reassurance they’re in the right place. These can be tailored to particular campaigns. Establish clear success metrics. Help them out : Make donate buttons stand out using bold, contrasting colors.

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

But there was something else at play for me this year, my fourth, celebrating my birthday with social media and a networked fundraising campaign for the Sharing Foundation. One of things I've learned about social media and doing fundraising for causes is that you will be surprised!

Cambodia 94

Cambodia Rwanda Jordan Sample 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Financial goals – the specific dollar amount, new dollars raised, or number of donors – are best developed by doing some benchmarking of similar community-wide or state-wide campaigns or other similar communities. If this is your first Giving Day, keep it simple and pick the right metric. (See How much staff time is involved?

Hosting 94

Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

One Campaign. Athletes for a Cure ( read about their social media strategy ). Get folks to engage with you in more than one way like the ONE Campaign. Check out the ONE Campaign Facebook page. See a sample of what the stats look like here. Social Media Strategy: United Methodist Church and 10THOUSANDDOORS.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. So, how can your email campaigns stand out? 3 is important for appeal campaigns. Think about what’s in your inbox. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

NOVEMBER 5, 2012

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. In fact, even their new Promote function provides nonprofits and campaigns with a rather compelling new tool for engaging organizations most ardent supporters. Referral Rates.

Comment 259

Comment Share Support Facebook 259

Amy Sample Ward

JUNE 3, 2010

Social media tools work because they are powered by people, and people are social. And when we get connected, and can connect our networks with other networks, we get even more social and have huge potential to make great things happen. What metrics are valuable in measuring success of social media tools for organizing?

Local 145

Local Community Organization Netsquared 145

Care2

APRIL 13, 2010

From Beth Kanter and Allison Fine’s presentation on the importance of having a “Networked Nonprofit&# to Sarah Dijulio’s session on Super Heroes of Online Fundraising that dived into strategies nonprofits should consider using when testing fundraising messaging, nonprofit campaigners gained valuable skills.

Conference 61

Conference Sample Technology NTC 61

Amy Sample Ward

SEPTEMBER 13, 2011

"Jolkona ran a Groupon deal as an experiment to try to raise money for a specific campaign using Groupon. In fact, as I write this (in mid-August), we’re already at work on several year-end campaigns. Of course for us Ducks and most of you, this time of year is dominated by the ever-glorious year-end fundraising appeal.

Web 114

Web Seattle Pledge Bookmarking 114

Amy Sample Ward

OCTOBER 18, 2011

Most organizations have a call to action, a campaign, or a fundraising push to promote on Facebook and other social media. Metrics that Matter. Whether you’re using it for community building, marketing, communications, or anything else, you should have a strategy that extends beyond the “Like” button. Calls to Action.

Facebook 196

Facebook Change Tutorial Plugin 196

Whole Whale

MARCH 22, 2023

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials.

Ideas 52

Ideas Model Language API 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino.

Measure 98

Measure Data Facilitation Teen 98

Amy Sample Ward

JUNE 17, 2010

What’s the point in using “global” tools (social media) for local organizing? And in each local place, people are on different types of social media, some of which are global in scope. From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence.

Community 132

Community Build Local Los Angeles 132

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Respond to people who engage with you on social media channels.

Online 71

Online Tips Calendar Test 71

Amy Sample Ward

MARCH 30, 2012

Mattel to manufacture bald Barbie doll – HealthPop – CBS News – "Big news for the campaign for a bald Barbie: Mattel has agreed to manufacture a hairless doll. Social media has become an integral part of UNICEF’s outreach strategy for main publications and campaigns."

Web 132

Web Journal Children Global 132

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

I was going to spend a lot of time making up different lists and sub-lists of nonprofit techies , social causes, social media gurus, metrics geeks, and the way too many other topics I'm obsessed with, but realized all I had to do was find someone who I knew and trusted and follow their list.

Twitter 96

Twitter Work Files Library 96

NTEN

JUNE 20, 2011

By Amy Sample Ward, Membership Director, NTEN. Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. Twitter is a major part of Epic Change campaigns and their daily engagement plan. How did it go?

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

Amy Sample Ward writes a blog about nonprofit technology and social media and is the community builder for Netsquared. is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Social Change Activists. Rachel Weidinger.

Technology 75

Technology Companies Netsquared Social Media 75