Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. These metrics are more qualitative in nature which makes them more difficult to define, capture, and track. As the report points out, movement organizers are grappling with big questions.

Metrics 114

Metrics Fund Build Social 114

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy.

Metrics 50

Metrics Map Social Media Strategy 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission. Can’t wait! Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

NTEN

FEBRUARY 25, 2014

Amy Sample Ward. Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. Amy Sample Ward Data E-mail nptech nten Social Media Strategy Web Sites Communications' Amy Sample Ward Data E-mail nptech nten Social Media Strategy Web Sites Communications'

Test 66

Test Sample Metrics NTEN 66

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? What do you need from your website, your social media, your email marketing, and your print collateral? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Raise Money Media 78

Amy Sample Ward

JANUARY 2, 2009

I’ve been thinking about these lists in terms of adopting social media tools and think that most of the lists are hitting on the same exact things. Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process.

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Social Media Lab: Becoming A Networked Nonprofit. As Visiting Scholar in Nonprofits and Social Media at the David and Lucile Packard Foundation, I am coaching grantee organizations and leading workshops and peer trainings on how to become a Networked Nonprofit. Here’s quick sampling: LA Universal Preschool.

Social Media 99

Social Media Network Media California 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

Social Media 50

Social Media Reflection Media ROI 50

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against. More than 9.4 Cycling/Spinning events.

Blackbaud 68

Blackbaud Studies Fundraising Registration 68

Bloomerang

APRIL 11, 2023

Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. These tools allow your nonprofit event organizers to monitor social media chatter about your events and connect with supporters who are talking about it.

Contest 88

Contest Headline Social Media Survey 88

NetWits

AUGUST 23, 2011

Include a sample email and talk about the impact of gifts ( Did you know just raising $25 can provide sick kids with a toy this holiday?). Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. Measuring Success.

Raise 209

Raise Money Fundraising Social Media 209

Care2

FEBRUARY 14, 2015

Remember the early days of social media when you did not have to cut through all of the noise and things felt more like a community rather than a popularity contest? This is a key principle in the book Amy Sample Ward of NTEN and I wrote about in our book Social Change Anytime Everywhere. Social Networking Trends'

Social Media 28

Social Media Media Social Strategy 28

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

JUNE 25, 2010

Was the social media plan you implemented worth the time you spent running it? In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Use metrics to discover what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 100

Data Change Boston Literacy 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Get Fully Funded

APRIL 20, 2021

Be sure to ask for work samples if appropriate for the work you are requesting. For example, many VAs can handle small design jobs on Canva, but you won’t know for sure until you view their work samples. Your VA can find the right image to accompany the blog post and then share the post via social media. COMMUNICATION .

Virtual 116

Virtual Work Calendar Nonprofit 116

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against. More than 9.4 Cycling/Spinning events.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Here’s the list of panels.

Blogher 107

Blogher ROI Slideshare Free 107

Amy Sample Ward

OCTOBER 24, 2012

Topic : Community-Driven Planning: Creating a Social Media Strategy. Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media Boundaries: Personal/Personnel Policy.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Athletes for a Cure ( read about their social media strategy ). See a sample of what the stats look like here. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. Social Media Strategy: United Methodist Church and 10THOUSANDDOORS. One Campaign.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

But there was something else at play for me this year, my fourth, celebrating my birthday with social media and a networked fundraising campaign for the Sharing Foundation. One of things I've learned about social media and doing fundraising for causes is that you will be surprised! But it is late, and time for bed!

Cambodia 94

Cambodia Rwanda Jordan Sample 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

If this is your first Giving Day, keep it simple and pick the right metric. (See See this for Giving Day metrics to track your goals.). Here is a Sample Six-Month Planning Timeline to help you get started. This Sample Budget Template provides a more detailed expense breakdown and can be used to start your Giving Day budget.

Hosting 94

Hosting Foundation Question Giving 94

Bloomerang

JULY 5, 2021

The second is to offer chances to win prizes for completing a survey, signing a petition, calling a congressperson, sharing an email or social media post, pinning something to your social media account, or anything else you can creatively dream up. Establish clear success metrics.

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 111

Data Measure Sample Seattle 111

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109