Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits
NetWits
MAY 31, 2012
You probably think about things like opens, clicks, conversions and unsubscribes. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. That reason … crowded inboxes. So may your second.
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