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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . It’s important to showcase how what you do relates to what’s top of mind for folks. Read part one and part two. .

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The problem might be something you’ve never considered.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. It’s sort of the ultimate power, isn’t it?

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

It’s clear that a strong digital strategy is key for today’s end-of-year fundraising campaigns. Build a mobile strategy now with the help of this book. Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? or something like that? Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now. How much can you invest?

Rate 108
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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

Don’t waste valuable brain power. Open-minded humanists, interested in a broad spectrum of topics and issues. If your team is remote, find strategies to bring people together online. Set the example by modeling the behavior you would like to see. The ability to manage risk and the courage to fail.

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