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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

Brain 92
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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? or something like that? Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now. How much can you invest?

Rate 107
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#Fakecommute: A Ritual for Work-Life Balance When You #WFH

Beth's Blog: How Nonprofits Can Use Social Media

For me, it is valuable as a ritual that helps me shut off my work brain and creates a boundary between me and overworking. . You can also symbolize the end of your day by taking a brief when you do, even check your mail. Your mind and body need these boundaries. Keep moving and practice mindfulness.

Life 126
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron. How to Write Successful Fundraising Appeals by Mal Warwick.

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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironically, limited our ability to get stuff done. Is it habit or are you addicted to getting the notice that you have mail? ” Individual Techniques.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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