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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. Written by a master storyteller, this book shows you how to use stories to get people’s attention—and their donations. How to Write Successful Fundraising Appeals by Mal Warwick.

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professionals

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironically, limited our ability to get stuff done. Is it habit or are you addicted to getting the notice that you have mail? Next, focus on training your attention.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

It’s important to showcase how what you do relates to what’s top of mind for folks. Told well, stories will grab people’s attention and compel them to take action. . This year, commit to customizing and offering options (email, direct mail, text, etc.). In this post, I’ll explore the third strategy. .

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Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

Collaborative overload is defined as the burnout that results from our over reliance on e-mails, meetings and other collaborative technology tools that have, ironically, limited our ability to get stuff done. Get to know your Ultradian Rhythms , the natural rhythms of your body and brain that repeat throughout the day.