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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year. Decide where your content will live.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Please be open to the idea that you may need social media training. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. Give them retweetable content ! And of course, only post visually compelling content.

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6 Steps to Get the Press to Tell Your Story

NonProfit Hub

Then track local newscasts, newspapers, and magazines, and tune into local radio stations for examples of feel-good stories and for the names of reporters who cover them. Follow those reporters through their social media. They are active on all the social networks, constantly scanning for ideas for their own stories.

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The New War on Social Media Vanity Metrics

Care2

You need concrete social media data to determine your impact through social media. Are people sharing your content with their friends and inspiring them to get involved with your organization? What are people saying to you on social media channels? Social Networking Trends Web 2.0' Is it positive?

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

2) Ask for a social media budget. While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Blogger and LinkedIn both launched in 2003. We’re now 10 years into the Social Web. 10) Track the growth and ROI of your online communities. Good luck.

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

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Best Tips to Rock your Online Presence

Care2

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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