Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers.

email 104

email Marketing Test Mail 104

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Related Links: Come join Benchmarks 2022!

Fundraising 109

Fundraising Gift Sample Benchmark 109

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. To begin, acquaint yourself with Twitter Advertising formats , Twitter Ad Benchmarks , and browse the catalog of training videos at Twitter’s Flight School.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 50

Benchmark Convio Trend Statistics 50

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Is Giving Tuesday an Opportunity for Creativity and Testing? Most definitely.

Giving 59

Giving Tips Press Netherlands 59

Everyaction

AUGUST 23, 2018

In our annual Email Deliverability Study, For the 2018 Nonprofit Email Deliverability Study, we once again analyzed deliverability data for 55 leading national nonprofit organizations against the latest industry benchmarks to determine the impact that spam and poor deliverability practices have on nonprofits’ fundraising outcomes.

Metrics 49

Metrics Spam Fundraising Rate 49

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. EOY was up, up, up! .

Fundraising 98

Fundraising Gift Rate email 98

Candid

FEBRUARY 6, 2024

We decided to develop a shared definition is for benchmarking only. Moving forward, we will use the more than 64,000 records in the Demographics via Candid database to test the validity and reliability of the draft definition. We quickly learned, however, of the complexity of defining the terms. At the W.K.

Data 59

Data Support Demographics Evaluation 59

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 70

email Advocacy Social Network Social Media 70

Get Fully Funded

OCTOBER 31, 2022

Test it on various browsers and on a mobile device, just to make sure. Make sure that it is by testing it yourself, asking someone else to test it, testing it in various browsers, and testing it on a mobile device. Make sure your donation process is easy and that it works.

Websites 89

Websites Giving Donation Nonprofit 89

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. If your nonprofit wants to raise money via social media, you will definitely need dedicated staff to develop a strategy and execute it, as well as test new ideas and iterate.

Social Media 77

Social Media Money Raise Media 77

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Performing A/B testing on email messaging. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Nonprofit Tech for Good

JULY 7, 2010

Also, the market is becoming increasingly flooded with low-cost vendors and this trend will likely continue. I am not a nonprofit so I can’t test FrontlineSMS myself, but the product comes highly recommended. 2010 Nonprofit Text Messaging Benchmarks Report. TextMarks Dashboard.

Group 213

Group Campaign Free Mobile 213

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Segment, test and repeat.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

Treesaver is significant for nonprofits because it combines important trends – open source software, web standards and mobile applications. The Alliance for Biking and Walking has a benchmark report about the levels of biking and walking in the US. We tested out Treesaver by telling one of our own stories. egypt.see3.net/.

Report 112

Report Slovenia Blackberry PDF 112

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Usability Tests. To understand how visitors interact with the site. Methodology. Card Sorts.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior. Allison : Mine the data.

Design 35

Design Websites Practice Philadelphia 35

Care2

SEPTEMBER 23, 2010

Here's the recap of what I learned: Test messaging. Download the e-benchmarks study for all the analysis. Some stats about text message users: over 80% come from email lists.

Tools 52

Tools Stats Netsquared Info 52

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything!

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything!

Social Media 31

Social Media Online Advocacy Case Study 31

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Create a series of challenges that test team skills, endurance, and aptitude with a games tournament. Download your Virtual Fundraising Planning Guide and Template: 5.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

Care2

JUNE 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Those trends maybe slowing down.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

AUGUST 16, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Were they from comparable markets?

Social Media 28

Social Media Advocacy ROI Online 28

Neon CRM

MAY 17, 2023

According to the 2022 Global Trends in Giving Report , 26% of respondents indicated that email is the tool that most inspires them to give, outpacing social media (25%), website (17%), and print materials (13%). While these benchmarks are a useful place to begin evaluating your email fundraising performance, they aren’t the be-all-end-all.

email 52

email Fundraising Benchmark Raise 52

Care2

SEPTEMBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) food for thought.

Mail 28

Mail Social Media Advocacy Case Study 28

Connection Cafe

NOVEMBER 10, 2011

These key points were recently shared in the Peer-to-Peer Benchmark Study released earlier this year. So, this slight change in organizational behavior improves the trend of greater cohort value where as those organizations that are not able to see the trend, may find that the communication needs to be modified to see if there is an impact.

Influence 28

Influence Chart Rate Convio 28

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

sgEngage

MAY 10, 2023

The resiliency of fundraising teams has been tested over the past few years; thankfully, organizations were able to adapt despite tremendous uncertainty. However, based on data from the Blackbaud Fundraiser Performance Management Community, ten concerning trends have emerged from this time as well.

Fundraising 76

Fundraising Benchmark Gift Blackbaud 76

Tech Soup

MAY 7, 2013

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. NPTech Online Fundraising Trends. The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. CNN Money: 5 pay-by-phone apps tested.

Phone 48

Phone News Technology Free 48