Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low.

Twitter 350

Twitter Practice Social Media Nonprofit 350

EveryAction

MAY 30, 2023

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163

Virtual Advocacy Channel Mobile 163

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). However, when it comes to analyzing the impact of their videos, 76% of the respondents either don’t know how it’s measured or they only track it anecdotally.

Benchmark 120

Benchmark Video Practice Measure 120

Candid

JANUARY 4, 2023

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

Demographics 111

Demographics Fund Practice Data 111

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Easily shareable on social media —this empowers supporters to spread your message even further with just a few clicks.

Advocacy 222

Advocacy Action Support Help 222

Neon CRM

NOVEMBER 17, 2023

Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face. Just remember to hang a sign that lists your social tags nearby.

Strategy 98

Strategy Measure Social Media Metrics 98

Candid

MAY 16, 2024

The report aims to increase transparency about diversity in the sector, highlight key findings at the macro level, and offer a snapshot and baseline with which to track efforts related to diversity, equity, and inclusion. These are some of the questions Candid’s The state of diversity in the U.S.

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Nonprofit Tech for Good

NOVEMBER 7, 2019

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. Nonprofits quickly receive the data insights they need to track and measure success through the new Report Center. 3) Advanced data reporting.

Charity 214

Charity United States New Zealand Canada 214

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. 25% said social media and 17% said it was an organization’s website that most inspires them to give. 2) 37% regularly delete unengaged email subscribers.

email 333

email Marketing Data Digital 333

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. Through Journity we track engagement scores that show exactly how engaged users are with your content.

Metrics 310

Metrics Digital Marketing Retention 310

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Let us know on social @mrcampaigns! ————. The new feature helps users prevent senders from knowing when they open an email.”

Rate 122

Rate email Open Change 122

sgEngage

JANUARY 16, 2024

Think creatively here, beyond your social media and real-life friends. Enrich your storytelling with inspiring, high-quality images anywhere you connect with donors: your website, social media posts, emails, donation forms, and text campaigns. Hit them up. You know your supporters best and which outlets they use the most.

Effective 74

Effective Tips Fundraising Blackbaud 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. As part of their mission, members are on a journey to “walk the talk” and fulfill the tenets of its Racial Equity Point of View (POV). For racial equity, this is doubly true.

Effective 104

Effective Demographics Philanthropy United States 104

Nonprofit Tech for Good

DECEMBER 8, 2021

[Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. Quarterly Impact Reports enhance your website, email, and social media content strategy.

Trend 316

Trend Digital Marketing Fundraising 316

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97

Metrics Benchmark Facebook Experiment 97

EveryAction

JANUARY 11, 2023

Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns. These volunteers are mostly your lowest level advocates who might help you fill up a lawmaker’s inbox or gain some attention on social media during critical parts of your campaign.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg. Respond here.

Summary 94

Summary Social Media Measure Media 94

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Qgiv

SEPTEMBER 2, 2022

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. Tracking new giving trends. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. Don’t abandon your social platforms in crisis or hardship.

Benefit 64

Benefit Marketing Change Time 64

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. We’ll use sharing a story in social media posts as our example. With measuring the success of story content against non-story content, we have to have performance benchmarks.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Return on Impact (Social Change).

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

By letting each volunteer create an individual donation page, they can easily post it on social media and ask their friends and families for support. Campaigns like this are extremely successful for some organizations, especially ones who have a strong social media presence. Click here for a free template.

Donor 106

Donor Online Fundraising Social Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys!

Social Media 95

Social Media Analytics Tools Media 95

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against?

Social Media 21

Social Media Podcast Media Instructional Design 21

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. those KPIs.

Fundraising 82

Fundraising America United States Track 82

Forum One

DECEMBER 22, 2022

UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

Time 72

Time Metrics Analytics Adopt 72

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Investing the time and resources necessary not only to track but act on donor retention rates should be one of your organization’s top priorities.

Hype 52

Hype Research Marketing Benchmark 52

NonProfit Hub

JUNE 8, 2016

Our social sector is in dire need of determined action to diminish donor attrition. help a nonprofit track its fundraising and justify its time and effort? Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities. Burnett is right.

Track 28

Track Donor Retention Metrics 28

EveryAction

AUGUST 3, 2023

Plus, it drives increased generosity through social proof (“This amount is what others are contributing, so I will, too,”) and tangible incentives (“If I give $X, I’ll receive this exclusive reward!”) While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g.,

Strategy 177

Strategy Giving Fundraising Gift 177

sgEngage

DECEMBER 27, 2021

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. How are these social fundraising tools different to peer-to-peer fundraising platforms? When should you use them and can you use social fundraising tools and peer-to-peer fundraising platforms together? .

Platform 94

Platform Facebook Tips Social Media 94

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. But we do have a webinar coming up on that , too.

Social Network 65

Social Network Network Social NTC 65