Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. Some things to keep an eye out for: Day of the week with best and worst open rates Time of day with best and worst open rates Trends in subject line copy (action-oriented words, emojis, merge tags) Preview test copy. UTM tags don’t rely on either. The Nonprofit Organization’s Guide to Email Marketing.

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NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications. www.mrss.com.

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Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.   Tags: socialmediametrics.   Do you need it?

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Metrics Bookmarking Analysis Feeds 71

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends.

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NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. Small is the new big.

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Benchmark Studies Advocacy Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.  tags: blogging nptech ).

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Metrics ROI Community Help 56

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

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Benchmark Convio Studies Marketing 31

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics.

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Metrics email Campaign Rate 53

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

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Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

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Benchmark Studies Case Study Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Tags: ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. At least in the nonprofit sector. Link metrics to objectives. Mix Traditional and New Metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit , someone always raises this concern: “Social media is a time suck.&#. Source: Valdis Krebs. Run the impact report to help you identify influencers.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

How much are nonprofit organizations spending on social media? What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is also a great tool for nonprofits. More people can find out about your Nonprofit because your Facebook Page gets indexed and is searchable inside and outside (i.e. No limit on the number of people who can express their support for your nonprofit by becoming your fan. People can find you via Google. Stand up 2 Cancer.

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Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Sarah Granger: advise nonprofits on using social media for advocating and communicating. Themes that people want to learn: new metrics structures can bubble up.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2009

" In the comments of that post, Kynam Doan pointed out that I was missing one important metric: There's one more benchmark that you may be interested in - your performance in relation to others in your market space. At SXSW, KD Paine shared some insights: KD Paine was asked a question about metrics for blogs.

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Change Metrics Benchmark Blogger 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Tags: Information Coping Skills. Are you impulse adopting tools?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Many nonprofits and individuals have jumped in without thinking strategically.

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Social Media Media Tips Social 98

Tech Soup

APRIL 27, 2010

There was a good deal of activity, multiple sessions, and a lot of buzz around cloud computing at the recent Nonprofit Technology Conference (NTC). There was also a session at the conference called Earth to Cloud: When, Why, and How to Outsource Applications and another one entitled Online Fundraising Benchmarks and Metrics.

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NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. First, it's possible that online retention rates may increase over time as nonprofits become more savvy about the channel and the population moves more communication and interaction online in general.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of ROI benchmarks.

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Social Media Media Social ROI 50

Forum One

JANUARY 26, 2024

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

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International Strategy Search Structure 90

Care2

MAY 9, 2009

New Benchmarks Study Coming Out May 14th Mark your calendar. M+R Strategic Services and NTEN are releasing the updated eNonprofit Benchmarks Study for 2009. The new study is packed with solid analysis of the latest online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations.

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Benchmark DC Studies Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 For nonprofits, that tracking donations from social media engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Networked Nonprofit: Care2 Webinar. Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. View more presentations from womenwhotech.

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Connection Cafe

JANUARY 4, 2017

Your volunteers will often bring new ideas and energy to the table, and that’s something you cannot put a price tag on. Taking this idea one step further using the metrics available in the P2P Fundraising Benchmark report , I can extrapolate that the average funds raised per participant at $31 will ultimately result in ~$400K.

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Raise Fundraising Cancer Volunteer 39

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. These positive results are no longer being overlooked by nonprofit executives. billion donated in 2007.

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Online Fundraising Offline Blackbaud 90

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. That’s why a lot of nonprofits turn to expert Google Grants managers for help. Do Google Ad Grants work?

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Use of metrics to measure your results. Defined Audience.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

How To Think Like A Nonprofit Social Media Genius View SlideShare presentation or Upload your own. tags: nonprofit socialmedia ). However, I know there is a lot of expertise and knowledge about social media and nonprofit use out there. Here are my slides from the Convio " Social Media for Social Good " for tomorrow.

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Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change?

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

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Goal ROI Wiki Metrics 50

Connection Cafe

SEPTEMBER 6, 2017

nonprofits on Tuesday, November 29, 2016. Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. Remind them to tag you, use the hashtag, and encourage their friends to participate in the movement, too! Blackbaud processed more than $47.7 million in online donations from U.S.

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Campaign Create Giving Org 48

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner.

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Social Media Track Conversation Media 122

Media Cause

JANUARY 30, 2023

Paid media advertising is a great way to quickly and efficiently drive traffic to your site and drive conversions for your nonprofit. Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. They also help boost your organic performance.

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Awareness Strategy Build Media 52

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

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