article thumbnail

Be Part of the 2024 M+R Benchmarks Study!

M+R

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. The post Be Part of the 2024 M+R Benchmarks Study! Read time: 2 minutes Check it out! Click here. Click here.

article thumbnail

Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Benchmark 103
article thumbnail

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100
article thumbnail

Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Measure Success of Video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). The survey reveals that organizations are counting what is easy to count: views, likes, and clickthroughs.

Benchmark 120
article thumbnail

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you’re achieving that key outcome for impact. In fact, a more sophisticated survey package could be considerably more difficult to use.

Measure 143
article thumbnail

For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. An annual survey is a good start.