Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact.

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Measure Impact Program San Francisco 50

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Eric Jacobsen Blog

FEBRUARY 5, 2024

The cocktail of comfort and anxiety you get when you benchmark yourself against your peers is just one of the many ways a social learning experience like a book club can help keep you interested and focused. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

Skills 93

Skills Learning Knowledge Leadership 93

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Until you do, you’ll never know how far you might go.

Benefit 64

Benefit Marketing Change Time 64

Saleforce Nonprofit

AUGUST 12, 2021

It’s good to start with a specific goal in mind. This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Start small and measure the ROI, that way you’ll have a better idea of what to expect the following year.

Giving 112

Giving Tips Game Digital 112

Classy

AUGUST 19, 2021

He will lead our new product development, keeping the nonprofit top-of-mind. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. From there, see what’s on the minds of today’s recurring donors in our 2021 Recurring Donor Sentiment Report. Meet Eric Pannese.

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Product Design San Diego Management 52

sgEngage

SEPTEMBER 7, 2022

Be mindful of job hoppers. Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Hiring based on experience does not always equate to talent. Officer Training and Retention Lead to Big Results.

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Develop Management Gift Proposal 73

Kindful

OCTOBER 28, 2021

To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Measuring: Figure out what you need to measure.

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Goal Metrics Measure Donor 62

NonProfit Hub

MAY 22, 2014

With a mission on your mind and a fundraising quota to meet, it’s hard to justify—well, much of anything else. But what if taking the time to focus on other things, like measurement and new staff orientation, would provide better retention rates and a happier staff? But we’re also a place where we support each other.

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Measure Roles Culture Training 53

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Set goals for your volunteer program. Develop your volunteer schedule.

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Volunteer Program Roles Training 87

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Strengthened brand reputation.

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Software Business Guide Companies 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

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Analytics Data Giving Metrics 52

NonProfit Hub

OCTOBER 25, 2016

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. Keep in mind that you can only create a total of 20 goals. How long a visitor stays on your website. And of course…actual donations.

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Analytics Goal Conversation Rate 28

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Calculating ROI of capital campaigns is an important way to measure the effectiveness of your fundraising and the performance of your strategies.

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ROI Campaign Gift Metrics 69

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. 79% of major gift data is never entered into the CRM. 71% of officers say that too much time is spent on data entry.

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Blackbaud Guide Management Fundraising 52

DNL OmniMedia

OCTOBER 13, 2020

These could be supporters that have a measured history with your organization, or it could be entirely new candidates that you want to steward for the first time. But keep in mind, if you’re going to use qualifiers such as “large,” you should assign specific quantitative amounts. Benchmarks that determine what the next steps would be.

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Effective Management Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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ROI Social Media Media Social 103

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. What are the major gift metrics that matter when measuring success? Why is it important to track fundraising benchmarks?

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Metrics Gift Track Tech 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Plan for a way to manage change in order to effectively measure progress and stay on track.

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Websites Strategy Change Management Digital 58

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. What’s Your Goal?

Giving 59

Giving Tips Press Netherlands 59

Tech Soup

SEPTEMBER 15, 2016

Data is such a buzzword these days that it has become almost meaningless, although according to the Merriam-Webster dictionary , data is "factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation." How Data Can Improve Your Grantseeking. We want you to be able to.

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Grant Data Develop Strategy 36

Qgiv

JUNE 14, 2021

With these ideas in mind, take a look at your organization’s development plan and search for any room for potential improvement. Setting goals that a re specific, measurable, achievable, realistic, and timely will make a big difference , and help set your nonprofit up for success! . Identify areas of organizational improvement.

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Develop Calendar Chart Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). What does it look like?

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Sierra Leone Case Study Benchmark Comparison 126

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?

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Report Measure Impact Process 78

CauseVox

JULY 11, 2022

If participants hit the minimum, they received a benchmark prize but if they raised more, they could win bigger prizes. When it comes to sourcing corporate sponsors , often the first thing that comes to mind is the dreaded cold call. To encourage fundraising, Invest In Kids offered different levels of incentives and prizes.

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Tips Fundraising Sponsor Org 72

Everyaction

JULY 18, 2018

This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. Tip: If you notice your campaign objectives are a little too general, remember that they should be SMART, or specific, measurable, achievable, relevant, and timely.

Guide 108

Guide Fundraising Nonprofit Template 108

NTEN

AUGUST 25, 2011

The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. Just bear in mind that almost every industry survey will report slightly different numbers. We like to go beyond the average to look at other statistical measures, as well.

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Rate Open Benchmark Mail 61

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

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Measure Video Marketing Guide 59

Bloomerang

AUGUST 21, 2023

Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks.

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Action Report Practice Fundraising 73

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

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Strategy Develop Fundraising Nonprofit 103

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Imagine that 5% of these records are current donors – that’s 500 people.

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Gift Strategy Benchmark Arts 35

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. .

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Resource Blackbaud Chart Retention 48

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Let’s take Salesforce, for example.

Software 84

Software Free Tools Adobe 84

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. Use this checklist to check in.

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Connection Cafe

JULY 12, 2013

While reviewing your participant activity, keep in mind that participants may be sending emails and posting to their Facebook and Twitter sites, but not performing those tasks through your event site. Once the dollars are in the bank, learn how to measure your overall metrics in How to Get Started Using Event Metrics for Fundraising Success.

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Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. What is your benchmark? Social Media Measurement. Possible Working Titles: 1. Analytics This!

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50