Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact.

Measure 50

Measure Impact Program San Francisco 50

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

Skills 92

Skills Learning Knowledge Leadership 92

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . Measuring: Figure out what you need to measure. Timing: Set your goals early.

Goal 62

Goal Metrics Measure Donor 62

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 7, 2022

Be mindful of job hoppers. Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Help create solidarity in your team with agreed-upon metrics.

Develop 73

Develop Management Gift Proposal 73

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Calculating ROI of capital campaigns is an important way to measure the effectiveness of your fundraising and the performance of your strategies.

ROI 69

ROI Campaign Gift Metrics 69

Classy

AUGUST 19, 2021

He will lead our new product development, keeping the nonprofit top-of-mind. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. From there, see what’s on the minds of today’s recurring donors in our 2021 Recurring Donor Sentiment Report. Meet Eric Pannese.

Product 52

Product Design San Diego Management 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance.

ROI 103

ROI Social Media Media Social 103

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Strengthened brand reputation.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. .

Resource 48

Resource Blackbaud Chart Retention 48

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Learn what makes a peer-to-peer participant an effective fundraiser in the 2012 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights whitepaper.

Online 38

Online Fundraising Metrics Benchmark 38

NTEN

AUGUST 25, 2011

The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. Just bear in mind that almost every industry survey will report slightly different numbers. We like to go beyond the average to look at other statistical measures, as well.

Rate 61

Rate Open Benchmark Mail 61

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?

Report 78

Report Measure Impact Process 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Just something to keep in mind if you're pitching me. . I will look at benchmarking processes and analyzing benefits and values. I will explore in more depth the analytics tools.

Goal 50

Goal ROI Wiki Metrics 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Benchmarking Your Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Keep in mind, the average donation during a matching campaign is 51% higher than without! Email still works, folks!

Guide 73

Guide Giving Campaign Social Media 73

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

Ideas 94

Ideas Guide Online Fundraising 94

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. 5 Richard from GoStats 09.18.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

His tweets reveal him as a renaissance thinker, not just a narrow-minded tech geek. . Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. And, if nothing else, Twitter can be a terrific muse and stimulate creative thinking. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Keep in mind that you can also leverage social media tools for your fundraising campaigns. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Benchmarks to hit along the way. Email marketing software to help create campaigns and analyze email engagement metrics.

Guide 127

Guide Fundraising Social Media Channel 127

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.”

Digital 95

Digital Marketing Fundraising Strategy 95

Qgiv

MAY 23, 2022

SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. Setting a goal that’s too broad and vague can be hard to measure and assess. Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards.

Social Media 52

Social Media Practice Media Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.

Facebook 101

Facebook Network Metrics Nonprofit 101

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. Once upon a non-profit theory, measurement was weak and weary, Over many a quaint and curious meetings with little to account for, While I nodded, nearly napping, an idea for a strategy came a tapping, What if measurement could include social interactions and what they stand for? Oh my god, take a look.

ROI 76

ROI Social Media Slides Media 76

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

Their reach metric exceeded their most popular post by 11,000, they got the more meaningful comments and more likes/shares since they started their page. In addition, the newspaper used their toolkit content to write a feature. So, benchmark your unlike and hide percentage and if it is higher than 2%, evaluate the tone of your posts.

Measure 103

Measure Facebook Help Arkansas 103

NonProfit Hub

MARCH 7, 2016

When sending out emails to donors, there are a few best practices to keep in mind: Write a great subject line. Not only does staying in line with PCI DSS compliance give your donors peace of mind, it also protects your organization from any liability. Check out these other metrics and see what works for your organization.

Fundraising 28

Fundraising Tips Method Social Media 28