Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment. Also, tout the tax benefits of sustained giving to grow your donor pool and overall revenue.

Donation 52

Donation Blackbaud Retention Gift 52

Whole Whale

NOVEMBER 10, 2021

Our market is on mobile: The Total Addressable Market (TAM) mistake. App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). It’s now time to go to market. People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Givinga

FEBRUARY 26, 2019

Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth.

Profit 45

Profit Software Benchmark Student 45

Connection Cafe

APRIL 1, 2020

The world is going to face economic challenges and there are various key metrics to monitor as this happens. These events can cause a metric like retention or new donor acquisition to swing up and down. These events can cause a metric like retention or new donor acquisition to swing up and down.

Environment 46

Environment Teach Fundraising Lesson 46

Tech Soup

MARCH 12, 2013

Actually, it’s a common challenge for all email marketers. In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? And for brands, they work.

email 55

email Marketing Registration Nonprofit 55

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie! of their total audience.

email 52

email Rate ROI Social Media 52

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. The Surprising Link Between Employee and Donor Retention : It can be difficult for a fundraiser to develop a relationship with donors when their average tenure is only 18-20 months.

Resource 48

Resource Blackbaud Chart Retention 48

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. While retention rates have been lower, there are opportunities and questions we still need to address. Integrated marketing makes so much sense here. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Marketing campaign management. Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. I’ll be in the marketing and engagement booth so come on by! 1:30 PM – Content Strategy and Constituent Personas.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . You may think some are more management or marketing strategies. Mastering relevant content marketing.

Digital 97

Digital Marketing Fundraising Strategy 97

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Bloomerang

JULY 20, 2023

Online fundraising allows you to: Receive immediate feedback on your marketing efforts. Online fundraising technology allows your nonprofit to better understand which marketing campaigns effectively drive donations and where there’s room for improvement. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

Nonprofits Source

OCTOBER 4, 2023

Marketing staff: Communication teams leverage CSR software to craft CSR-related messaging, create reports, and engage with external stakeholders, including the media and the public. Employee engagement metrics: Beyond volunteer hours, your software should provide insight into employee engagement in your various programs. Goal tracking.

Software 52

Software Business Guide Companies 52

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. And by building stronger relationships with donors, you will increase donor retention and loyalty, creating a stable foundation for your mission to continue. Sound good?

Donor 52

Donor Management Guide Retention 52

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. When building a fundraising plan, it helps to have a solid case for support you can rely on to craft your fundraising and marketing initiatives.

Guide 129

Guide Fundraising Social Media Channel 129

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Givinga

JANUARY 22, 2019

That’s the vast majority of your market and over half your talent pool, not to mention the likelihood that the best employees are part of that 51 percent. We can now clearly measure the market demand for corporate responsibility initiatives, but many companies still struggle to define how CR programs impact their business.

Platform 45

Platform Business Giving Charity 45

Qgiv

MAY 23, 2022

It’s no secret that social media is one of the most important marketing tools a nonprofit can invest in. Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards. Track performance metrics. Identify your audience.

Social Media 52

Social Media Practice Media Strategy 52

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work?

Communication 93

Communication Effective Impact Benchmark 93

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 49

Retention Gift Rate Conversation 49

sgEngage

JANUARY 24, 2024

Indeed, remote work now provides a significant competitive advantage in a tight labor market. metrics related to recruiting and hiring, retention/turnover, productivity, employee satisfaction and engagement, budget/cost impacts, etc.) Compare current data against industry benchmarks and company data from past years.

Trend 69

Trend Law Minnesota Captivate 69

Connection Cafe

APRIL 21, 2020

Removing the logistics of venues, catering, and entertainment frees up a lot of time for your team to focus on other tasks that will more directly determine the event’s ROI, like item procurement and digital marketing. Monitoring your metrics is a best practice anytime, but it’s particularly important during periods of crisis fundraising.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

JUNE 27, 2013

So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference. What’s responsible for this growth in the face of other declining metrics? Sustained Giving sustainers benchmarking'

Benchmark 42

Benchmark United States Metrics Gift 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. I don't think this metric has any meaning in isolation.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So what’s a nonprofit to do? Every dollar helps. It’s a year-long thing.

Story 54

Story Nonprofit Social Media Content 54

NonProfit Hub

MARCH 7, 2016

She is a blogger, marketer and communications coordinator for Qgiv , an online fundraising service provider. Are your donor retention rates lower than you’d like them to be? Some key performance indicators to keep in mind include: Donor retention: How many donors stay in your donor pool over time? Offer Recurring Donations.

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

She is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. Are your donor retention rates lower than you’d like them to be? Some key performance indicators to keep in mind include: Donor retention: How many donors stay in your donor pool over time? Offer recurring donations.

Fundraising 28

Fundraising Tips Social Media Method 28

Bloomerang

JUNE 25, 2021

And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Now, 50% of people pay more attention to direct mail than to any other marketing channel. I have a webinar on doing a development audit and assessment.

Database 66

Database Donor Video Mail 66

Connection Cafe

JULY 3, 2013

According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. 2013 Online Marketing Benchmark Study for Nonprofits by Blackbaud.

Metrics 52

Metrics Online Benchmark Fundraising 52