Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. You know what they say about measurement, right?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Care2

JULY 6, 2023

What can fundraising professionals do to put 2023 back on track? Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Email + SMS: A measurable fundraising lift

Research 69

Research Trend Help Benchmark 69

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. How will you measure the success of your paid advertising campaign?

Tips 52

Tips Organization Channel Benchmark 52

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Email marketers in the nonprofit and for-profit sectors will continue to experiment and innovate. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

CauseVox

APRIL 6, 2023

Key benchmarking metrics to plan and track small peer-to-peer fundraising campaigns Best practices for setting fundraising goals, recruiting and engaging peer-to-peer fundraisers, creating compelling campaigns, and measuring success.

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

NTEN

OCTOBER 24, 2011

By Andrea Berry, Idealware Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Working for what?

Social Media 88

Social Media Measure Media Social 88

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

ASU Lodestar Center

SEPTEMBER 22, 2021

An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals. Examine current goals and objectives around board diversity and create benchmarks. Laura Tancredi-Baese, CEO of Home Start, Inc. Invest in training.

Help 96

Help Strategy San Diego Iowa 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Set goals for your volunteer program. Create a leadership team.

Volunteer 92

Volunteer Program Roles Training 92

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Note that the goal for these prospects should be quantitative and measurable. Making major gift asks.

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! Why do we Need Nonprofit Content Marketing Research? That’s what we hope to find out!

Benchmark 20

Benchmark Survey Content Marketing 20

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Software solutions keep the nonprofit sector in motion.

Software 89

Software Free Tools Adobe 89

Givinga

FEBRUARY 26, 2019

Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth.

Profit 45

Profit Software Benchmark Student 45

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

NonProfit Hub

SEPTEMBER 29, 2014

While you are working on your logistics and the governance, don’t forget to take some time to develop an initial nonprofit marketing plan. What is the ultimate goal for your marketing? Marketing is an ongoing, year-long effort. Your first nonprofit marketing plan shouldn’t be just a one-time event. Know Your End Goal.

Marketing 70

Marketing Create Nonprofit Campaign 70

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

Metrics 52

Metrics Gift Track Tech 52

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Email marketing software.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They may also use CSR platforms to track their own contributions and impact.

Software 52

Software Business Guide Companies 52

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

Analytics 28

Analytics Goal Conversation Rate 28

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions.

ROI 73

ROI Campaign Gift Metrics 73

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. Sixty-one percent are using content marketing and sixty-nine percent are creating more content than they did one year ago.

Content 45

Content Storytelling Marketing Chart 45

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 198

Marketing Fundraising Test Nonprofit 198

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. I had the chance to review a few email marketing campaigns today. Lacking Analytics. What am I missing?

email 212

email Profit Registration Review 212

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

Mobile 59

Mobile Guide Giving Fundraising 59

Care2

APRIL 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. A strong signal that social media will remain a fixture in the marketing toolkit of arts organization nationwide. keep spending level. Mary Trudel.

Social Media 106

Social Media Arts Social Media 106

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems.

Report 82

Report Measure Process Impact 82

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. Here at NTEN, we find it valuable to keep track of both numbers. The average of all the open rates of every message you send is a measure of how well you segment your lists. to 65 and dividing by 2.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

You need to set up a benchmarking process. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. For each of the social media tools you are using, you might want to set up your google analytics so you can track referral traffic. Let's start with your blog. What advice you offer?

Social Media 50

Social Media Advice Measure Strategy 50

Forum One

SEPTEMBER 7, 2021

Plan for a way to manage change in order to effectively measure progress and stay on track. Following the launch, you will need to continue to optimize your website, update content, and check the health of the site regularly. Implement and optimize a personalization strategy to increase audience engagement.

Websites 58

Websites Strategy Change Management Digital 58

Everyaction

JULY 18, 2018

Which (if any) niche markets, audiences, services does our organization satisfy? Where are the milestones in our history that best display our track record of success and/or history of serving our community? This should help you keep you on track and your objectives achievable. One last thing.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55