M+R
JUNE 5, 2023
Enter: influencers. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Looking for benchmarks? We’ve got some Benchmarks.
M+R
AUGUST 23, 2023
You open TikTok to recharge your brain and treat yourself to some bite-sized videos. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. Read Time: 4 minutes It’s lunchtime.
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EveryAction
OCTOBER 26, 2022
Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.
Bloomerang
AUGUST 29, 2022
Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.
Media Cause
FEBRUARY 16, 2024
Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While you may need to make some minor adjustments to your paid media budget , you can find additional ways to amplify your message during this time, like partnering with influencers and creators.
Bloomerang
JUNE 11, 2021
So it’s asking them, you know, I recommend doing some kind of either a poll, a survey, or even one-on-one share where you say, you know, “How do you feel about the fact that we just lost this proposal or it didn’t hit this benchmark?” ” or whatever that discouragement is. And you just state it. .
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