Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. Opens aren’t the only metric for A/B testing —testing for clicks and conversions lets your audience tell you which content inspires them the most.

email 104

email Marketing Test Mail 104

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. In-depth fundraising metrics to benchmark your participants against.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

Care2

SEPTEMBER 6, 2011

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

Studies 78

Studies Facebook API Benchmark 78

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. In-depth fundraising metrics to benchmark your participants against.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

Facebook 97

Facebook Stats Los Angeles Tips 97

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Make giving easy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. A big shout out to their new Director of Social Media, Jordan Viator.

Resource 96

Resource Jordan Benchmark Calendar 96

NetWits

NOVEMBER 11, 2010

In fact, I’d probably not get much traffic or have many people share it on Twitter or Facebook. “5 The Facebook status update being used by over 550 million people is training us to both write and read I bit sized chunks. Pay attention to this trend and start reviewing your email content with an eye for length.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Having specialists in-house means we’re always monitoring trends and looking for opportunities. Pinboards appear to have a longer life-span than a facebook or twitter post.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Fundraising Programs: Four Metrics to Measure the Success of Your Major Gift Program : It’s not enough to simply measure dollars raised by major gifts. Include a shareable.

Resource 48

Resource Blackbaud Chart Retention 48

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Social Media 98

Social Media Media Tips Social 98

NTEN

SEPTEMBER 24, 2009

" They probably said the same thing about Facebook, Twitter, and other social media tools. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Social Media 78

Social Media Raise Money Media 78

Amy Sample Ward

JANUARY 24, 2012

One of the things we wished for as we navigated the campaign: benchmarks. Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn. Besides average gift amount, what might we expect?"

Web 117

Web Indiana Case Study Bookmarking 117

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. How are users getting to the site (search, typing in the URL or from referral sites like Facebook)?

Analytics 37

Analytics Design Research Process 37

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. When they want information, they don’t turn on a TV; they search for the trending video clips. And all of this is happening on social media—Facebook, Twitter, SnapChat, Instagram, Periscope—in the palms of their hands.

Guatemala 37

Guatemala Social Media Influence Chart 37

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Connection Cafe

SEPTEMBER 6, 2017

Let’s continue the trend of YoY Giving Tuesday growth ! Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. Social media posts (including SnapChats, Instagram Stories, and Facebook Live videos). million in online donations processed. People are motivated.

Campaign 48

Campaign Create Giving Org 48

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will look at benchmarking processes and analyzing benefits and values. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

M+R

FEBRUARY 10, 2022

Now that we have had a chance to crunch the numbers, here is the entree course: the most important trends we saw in December, 2021. As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends. Sarah DiJulio is a Partner at M+R.

Fundraising 105

Fundraising Gift Analysis Channel 105

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. "The Online Nonprofit Technology Conference will let you connect with. your peers and learn the skills you need to put technology to work for. 3:30 p.m.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. The key to crossing the chasm to adoption is education, awareness, and discussion internally. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013. Key email metrics, including open rates and response rates, declined in 2013.

Benchmark 98

Benchmark Studies Report Advocacy 98

Forum One

AUGUST 20, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Forum One

AUGUST 14, 2007

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52