The Importance of Collaborative Benchmarking in the Nonprofit Sector

Connection Cafe

However, there’s one thing they (like most of my kids) find much harder to share: their data. The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? Underscoring these challenges, many organizations lack the measurement frameworks to answer questions like “How can my organization improve?”

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. These are just a few of the takeaways from this year's benchmark report.

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The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?

Connection Cafe

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising. Regardless of whether or not you’re using Luminate Online, the research and data from this report can give you a detailed view of how you’re measuring against your peers.

TeamRaiser Benchmarks are Here!

Connection Cafe

Thanks to everyone who was able to make it to the session I presented with my colleague Robyn Mendez, Let’s Get Nerdy – Taking a Data-Driven Approach to Event Strategy. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Author: Noel Beebe. Howdy folks! It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week!

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". campaigns social media data

Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. On Wednesday April 17, 2012 I will be hosting the Peer to Peer Fundraising: How Do You Measure Up webinar and sharing tips for leveraging, adapting, and using the report to increase the number of participants and funds raised through peer-to-peer fundraising events.

Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. Be proactive in your data management, not reactive.

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Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. What would be the valid benchmarking list for philanthropy?

2009 e-campaigning Benchmark Report: Event & Webinar

Amy Sample Ward

Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. In addition to the benchmark data, the project also includes an e-campaigning survey that has been carried by Jess Day , an independent e-campaigning consultant.

The Individual Donor Benchmark Report is Out!

SocialFish

Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report , the results of a nationwide survey collecting fundraising data for small and medium nonprofits. “The next step to a successful individual donor campaign lies in the data! Learn from nonprofits just like yours, operating on small and medium budgets, with the Individual Donor Benchmark Report. The post The Individual Donor Benchmark Report is Out!

Measuring the Impact of Your Nonprofit Program

Beth Kanter

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact.

Annual M&R Benchmarks Study Released

Beth Kanter

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. There is a quite a lot of data as well as useful analysis from M&R.

The ABCs of Social Media ROI & Measurements

Connection Cafe

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. At the Social Summit, I wanted to take this concept further and share memorable, easy suggestions for measuring ROI that were actionable and scalable for any organization – things as easy to remember as your ABCs.

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Measuring Your Social Media Success

Idealware

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. What to Measure, and How.

Measuring Your Social Media Success

NTEN

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which.

What Gets Measured Gets Better

Beth Kanter

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. These peer learning groups are focused on transformational change – to help participants transform into data-informed nonprofits one small step at a time. Because what gets measured gets better.

Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist. Measurement Zoetica Salon

Three killer tools to measure your Facebook clout

John Haydon

You can get this type of data – and more – from Facebook Page insights (see number three). Probably the best way to measure your Page is by using your Page Insights. If your looking for a simple score to benchmark your Facebook Page, then both Virtue’s and Hubspot’s tools will suffice. Tags: Facebook Tips facebook page facebook tips hubspot like measure roi Your organization created a Facebook Page a few months ago.

Measuring Nonprofit Performance at Scale

Beth Kanter

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder. And feedback requires measurement. We know that nonprofit effectiveness measurement can be complex and contentious.

More Nonprofit Benchmarks

Influence

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. So at times, when they segment the data by organization type (or similar subgroups), you’re seeing trend data for as few as three or four organizations. Still, these reports are some of the best measuring sticks we have.

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team.

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Using Event Metrics to Create an Action Plan

Connection Cafe

But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising anlyzing event data engagement strategies event data and action plans Non-profit benchmarking report p2p metrics Peer to Peer Fundraising Event metrics can be great guides as we plan.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Frogloop

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth Kanter

On April 25, 2013, the Robert Wood Johnson Foundation (RWJF) will host a national convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on foundation outcomes. There’s also a Twitter chat on April 18th at 3 pm EST if you want to talk about social media measurement. I think sometimes there is a disconnect between measurement and the actual practice.

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

NTEN

When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all.

How does your Fundraising Event Measure Up? [INFOGRAPHIC]

Connection Cafe

In March, Blackbaud released the latest version of the Peer-to-Peer Fundraising Benchmark Report that gives event organizers the data needed to compare their events against other comparable events in the industry. Benchmarks & Stats Event Fundraising Even wonder how your fundraising event is doing compared to other events in the industry?

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Measure Everything: Is Your Nonprofit Facebook Page Worth It?

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations. MeasurementFlickr Photo by Kevlar.

Do Good Data 2014

Idealware

Last week, I traveled to the Data for Good conference in Chicago. to talk about data in the social sector. I had the great pleasure of moderating a panel on measuring your impact with some very smart people from the Cara Program, the Museum of Science and Industry, the YMCA of Chicago, Spark, and Chicago Public Libraries. I strongly recommend the Data for Good conference to anyone who''s interested in this topic, whether you''re in Chicagoland or not.

New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R

NTEN

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. Judging by attendance at our webinar and the responses we got last year, it seemed like folks appreciated the data! To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook. Have questions about the Benchmarks Extra: Facebook report?

Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit , that I’m co-authoring with goddess of measurement, KD Paine.

Web Metrics: How Do You Measure Up?

Influence

To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. I always expect this number to vary according to the size of your subscriber list, and Convio's data backs this up: Groups with smaller email lists perform better. Their report will include data from organizations that use tools besides Convio. Tags: Influence Performance Measurement Tips & Trends

Making it Easy to Measure Social Media

Idealware

That’s the secret to measurement—defining your goals, parsing out the individual social media activities that will support it, and then defining the information that will let you know if those activities are working. A nebulous goal like “increasing awareness” is virtually impossible to measure—instead, ask yourself why you want to increase awareness. If you lack clear goals, you’ll find it impossible to effectively measure what you’re doing. PublishDate: September 2011.

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. We all need to be curators of our analytics data. Measurement

How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. NTEN is also doing this flash poll to learn how nonprofits make sense of their own data. Finding the time to devote to measurement.

Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. We launched with a post that shared a copy of KDPaine’s Measurement Checklist that takes you through the A to Z of setting up a thoughtful and robust measurement approach. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy.

January 2014Nonprofit Blog Carnival: Measurement and Learning

Beth Kanter

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Blog Posts About Various Steps of the Measurement Process. Benchmark. Make Sense of Your Data. Measurement

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. see the Traffic Sources pie chart on the right for an example of this data).

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Who Really Sees You on Facebook?

Connection Cafe

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . In our Benchmarks study, the average nonprofit had an ERA of.225, meaning for every 1,000 Facebook fans a nonprofit has, their next post will reach about 225 people.

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

NTEN

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team.

Measuring your Social Media Success: Case Studies

Idealware

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. To measure whether they’re reaching new people, and whether they’re connecting with content, she measures through Google Analytics and bit.ly. The organization is still trying to decide how to act on the data that’s been gathered. “We

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. . Does data quality really impact the accuracy of growth scores? The opposite is true, but poor data quality skews the results.