Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

M+R

JUNE 5, 2023

The similarities end here because the potential scale of the reach and impact are incomparable. Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. A year later, it’s time to take a look at what actually happened.

Mail 107

Mail Spam Rate email 107

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

sgEngage

JULY 20, 2021

You can attend the upcoming ACCP webcast “ Shifting Strategies for Global Community Engagement as a Result of the Pandemic ” to learn from CSR leaders at Blackbaud, Dell and PIMCO on how they support communities facing the impacts of COVID-19. ). These will be critical metrics for us to gauge our performance.

Government 98

Government Social Blackbaud Companies 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. Ability to set default content, design pages, and clone campaigns. One best practice when designing your giving page is to showcase the impact of each donation amount. Meat Fight Embedded Donation Impact Directly Into Their Donation Page.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert! None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. Learn more at getlighthouse.io.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!).

Metrics 50

Metrics Technorati Measure Reflection 50

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Partnerships between nonprofits and the for-profit sector are more common and impactful than ever before. Also, review your fundraising metrics and data from previous campaigns. Offers accountability.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Does data quality really impact the accuracy of growth scores? QUESTION: Where can I get benchmarks for retention by sector? GARY: The simply answer is “yes!”

Retention 148

Retention Donor Data Advice 148

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? It uses metrics to measure your results and help you improve your strategy over time. This is using key metrics to harvest insights about what works and what doesn’t and the process of iteration.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. Here’s a summary: There was a range of practice for using data and measurement to improve social media and demonstrate impact: Crawl. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users.

Facebook 97

Facebook Stats Los Angeles Tips 97

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? How has COVID impacted your organization? That match made a big impact in incentivizing younger donors who tended to give smaller amounts. Craft a strong appeal by sourcing your content early. Are you funding programs or operations or both?

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. Have they been able to put the ideas into practice? Start where you are.

Measure 99

Measure Track Model Seattle 99

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

Resource 48

Resource Blackbaud Chart Retention 48

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And being able to get that feeling from more than just the content itself. What are the most important website metrics to measure? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. What is impact?

Report 83

Report Measure Process Impact 83

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Nonprofit Tech for Good

MAY 25, 2024

Wherever a contact is in their giving lifecycle, an email or a text message can be impactful : as a thank you for a donation, as an update on a recent campaign, or as a digital packet of information ahead of an event, to name a few. 2) A/B Testing Not sure what subject line to go with? Which email copy is best?

Marketing 198

Marketing Fundraising Test Nonprofit 198

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Provides value (relevant content; event reminders).

email 48

email Campaign Test Benchmark 48

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. You should also consider planning a formal content strategy for posting 2-3 articles per week. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. You should also consider planning a formal content strategy for posting 2-3 articles per week. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 40

Linkedin Marketing Strategy Work 40