Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 2, 2018

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. 2018 Digital Outlook Report :: Download. 2017 Benchmarks Study :: Download. 2017 Digital Member Study :: Download. 2017 Luminate Online Benchmark Report :: Download. nonprofit research.

Research 248

Research Report NGO Asia 248

EveryAction

MAY 2, 2023

An effective digital petition form should include a few key features and characteristics. Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” If possible, include a photo of the stakeholder!

Advocacy 222

Advocacy Action Support Help 222

EveryAction

MAY 30, 2023

Click-to-email (or tweet, or call) tools make it easy for your supporters to contact their legislators or other decision-makers on their own schedule. Download our guide to testing for improved digital advocacy engagement , and talk to us to learn more about how the right tools can make your advocacy work simple, effective, and trackable.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

APRIL 5, 2019

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. 2019 Digital Outlook Report :: Download. 2018 Benchmarks Study :: Download. Digital Technology in the Non-for-Profit Sector :: Download. Charity Digital Skills Report 2018 :: Download. nonprofit research.

Report 225

Report Professional Marketing NGO 225

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

JULY 21, 2019

92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). M+R Benchmarks Report ). Email Fundraising.

Stats 279

Stats Social Media NGO Media 279

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Find What Works for You.

Facebook 215

Facebook Raise Fundraising Audience 215

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc.

Denver 58

Denver Colorado Social Media Info 58

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. You’ll put your contact information, social media links, and, of course, your unsubscribe button. of their total audience. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . It seems inevitable that Facebook fundraising will represent a piece of all nonprofits’ digital fundraising pie, so what are fundraisers and donors using the platform for?

Platform 91

Platform Facebook Tips Social Media 91

Forum One

OCTOBER 13, 2022

Presenter(s): Steven Bond, Managing Director of Digital Marketing, Forum One; Christina Crawley , Managing Director of Marketing, Forum One. Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media spend.

Colorado 46

Colorado Digital Audience Denver 46

CauseVox

APRIL 13, 2022

On average, peer to peer fundraising raises twice as much as other digital fundraising methods. Running a peer to peer campaign will connect you with new contacts who are receptive to your mission because they know and trust someone who supports your organization. An Example of a Personal Fundraising Page Using CauseVox.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Media Cause

MARCH 29, 2023

An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. If your nonprofit is interested in our SEO services or learning more about nonprofit marketing, contact Media Cause today! You probably don’t know what is currently hurting your site, and gaining that knowledge is power.

Analysis 52

Analysis Nonprofit Google Search 52

Forum One

MAY 11, 2021

One of the most important benefits to creating a MarTech stack is the ability to break down data silos and fully integrate all your tools into a digital ecosystem. Start by establishing clear and defined benchmarks on what success looks like for your organization to help manage expectations.

Tools 53

Tools Tips Integration Evaluation 53

3rd Sector Labs

JUNE 17, 2014

As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. . QUESTION: Where can I get benchmarks for retention by sector? There is a law of diminishing returns, where additional contacts are going to cause you to lose money on that donor’s giving. CAITY: Great question.

Retention 148

Retention Donor Data Advice 148

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. In the next step, capture only the personal contact information needed to complete the donation. Your online fundraising platform will help keep all digital fundraising activities centralized.

Mobile 56

Mobile Guide Giving Fundraising 56

Bloomerang

DECEMBER 19, 2023

Best Free Nonprofit Software for Marketing Nonprofits use all types of platforms to spread their messages—according to the 2023 M+R Benchmarks report , nonprofits sent an average of 60 email messages per subscriber in 2022. Fees or limitations: The Workspace personal plan is free, with a limit of 15 GB per user.

Software 83

Software Free Tools Adobe 83

Connection Cafe

OCTOBER 10, 2019

NPCA operates robust digital fundraising, email marketing and advocacy programs. The 45,000 advocates contacted generated more than 100,000 connections with policymakers in Congress and regulatory agencies. NPCA fundamentally understands that, in a noisy digital world, technology is a major key to amplifying your voice.

Advocacy 33

Advocacy Tools Conservancy National 33

DNL OmniMedia

NOVEMBER 12, 2020

Why is it important to track fundraising benchmarks? Referrals: This includes any major gift prospects that are referred to your organization for further contact. Cultivating a major gift involves many points of contact with prospects, especially considering the initial communications you may have. Communications. Phone Calls.

Metrics 52

Metrics Gift Track Tech 52

Nonprofits Source

MARCH 10, 2019

At the very least this will give you a benchmark to reference your progress. One tactic I like to use is connecting with 2nd degree contacts with very specific job titles or keywords related to an industry I’m trying to target. My advice is to identify where your profiles greatest weaknesses are and start building up your score.

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

At the very least this will give you a benchmark to reference your progress. One tactic I like to use is connecting with 2nd degree contacts with very specific job titles or keywords related to an industry I’m trying to target. My advice is to identify where your profiles greatest weaknesses are and start building up your score.

Linkedin 40

Linkedin Marketing Strategy Work 40

DNL OmniMedia

OCTOBER 13, 2020

As with other digital fundraising strategies , technology plays a large role in determining your success. Benchmarks that determine what the next steps would be. The easiest way to do so is to set frequent benchmarks to assess progress along the way. At each benchmark, consider: Is the prospect progressing as originally planned?

Effective 98

Effective Management Guide Fundraising 98

Neon CRM

NOVEMBER 2, 2023

Looking for digital donor acquisition ideas? Email Ideas Website Ideas Social Media Ideas Online Marketing Ideas Community Activity Ideas Digital Donor Acquisition Ideas Using Email If you’re looking to connect with online donors, email is going to be a powerful tool. will make the digital donor acquisition process easier.

Digital 52

Digital Ideas Business Donor 52

DNL OmniMedia

DECEMBER 13, 2021

This includes maintaining donor profiles (demographic information, contact information, preferences, etc.) While EveryAction is a CRM solution that can support a variety of standard nonprofit activities such as fundraising and donor management, it truly shines when it comes to digital outreach and advocacy activities. Donor management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Avatar Social Media 363

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. With the exploding popularity of online fundraising and the major shift digital-first fundraising, we anticipate that it will only continue to grow well into the future.

Ideas 98

Ideas Online Fundraising Charity 98

Everyaction

JULY 18, 2018

This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. The Best Nonprofit Digital Campaigns Collection (EveryAction). Fundraising online has grown substantially and there’s no reason to suggest this won’t continue.

Guide 108

Guide Fundraising Nonprofit Template 108

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

Data 52

Data Online Giving New York City 52

Forum One

JULY 29, 2008

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence 52

Influence Social Media Internet Web 52

Neon CRM

MAY 17, 2023

Email is the single most important communication channel and the most effective digital fundraising method. While these benchmarks are a useful place to begin evaluating your email fundraising performance, they aren’t the be-all-end-all. That’s a high-level benchmark; results for nonprofits will vary based on their size.

email 52

email Fundraising Benchmark Raise 52