Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

FEBRUARY 26, 2024

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. and our annual Benchmarks study. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. He helps lead the development of our data co-op (hey, that’s Scout Quest !

Data 91

Data United States Green Benchmark 91

Nonprofit Tech for Good

JULY 21, 2019

92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). M+R Benchmarks Report ). Email Fundraising.

Stats 279

Stats Social Media NGO Media 279

EveryAction

MAY 30, 2023

Click-to-email (or tweet, or call) tools make it easy for your supporters to contact their legislators or other decision-makers on their own schedule. Email is also a great way to engage anyone who can’t make it to your lobby day. Mobile messaging While email is a powerful tool, it also has its limitations.

Virtual 163

Virtual Advocacy Channel Mobile 163

M+R

MARCH 5, 2024

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. and our annual Benchmarks study. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. You can reach Jonathan at jbenton@mrss.com.

United States 76

United States Green Benchmark Registration 76

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 93

Online Fundraising Benchmark Adwords 93

Nonprofit Tech for Good

APRIL 5, 2019

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. 2018 Benchmarks Study :: Download. The data can be used to help your organization craft your next online fundraising and marketing plan. Most of the reports listed are based on U.S. nonprofit research. Published by Classy.

Report 246

Report Professional Marketing NGO 246

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Simple as that.

Effective 72

Effective Tips Fundraising Blackbaud 72

Neon CRM

NOVEMBER 17, 2023

method of keeping in contact with your members. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Fundraising Nonprofit Event Planning: A 12-Step Guide to Success 34 min read Read Now 3. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!)

Strategy 98

Strategy Measure Social Media Metrics 98

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Volunteer Hub

NOVEMBER 29, 2022

Your job description should provide adequate information, communicate requirements, set expectations, benchmark success, and answer common questions. Your volunteers need to know how to contact someone from your organization regarding questions or concerns that they have during their volunteer experience. Communication Channels.

Volunteer 76

Volunteer Management Kansas Canada 76

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes. Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Find What Works for You.

Facebook 234

Facebook Raise Fundraising Audience 234

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. Unengaged contacts hurt your sender reputation and should be deleted. Pricing from $280 to $350 per month for 10,000 contacts. For example: yourwebsite.org/impact. Feature your landing page on the right bar of your blog. Resource: How to Write a Nonprofit Impact Report. This marks a 35% increase over 2019.

Trend 331

Trend Digital Marketing Fundraising 331

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1. It’s important to set expectations and budget accordingly.

Digital 119

Digital Program Tips Nonprofit 119

ASU Lodestar Center

MARCH 9, 2022

This question does not come with a simple solution, and there are daily decisions made to work toward making contacts with community leaders, elders, agencies, and members who can collaborate and share resources. What does it look like to benchmark progress with intercultural and interracial outreach and collaboration?

Community 52

Community Build Minnesota Collaboration 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Many traditional monthly giving programs require donors to pick a monthly donation amount, and then donors have to contact the organization directly to make any changes.

Effective 281

Effective Fundraising Nonprofit Channel 281

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc.

Denver 58

Denver Colorado Social Media Info 58

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. You’ll put your contact information, social media links, and, of course, your unsubscribe button. of their total audience. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Media Cause

MARCH 29, 2023

An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. If your nonprofit is interested in our SEO services or learning more about nonprofit marketing, contact Media Cause today! You probably don’t know what is currently hurting your site, and gaining that knowledge is power.

Analysis 52

Analysis Nonprofit Google Search 52

Greater Giving

OCTOBER 3, 2022

If you don’t need a volunteer for a particular job right now, ask them if you can contact them about other similar opportunities that might match their needs and skills. Clearly outline each position’s responsibilities and benchmarks. Volunteers can walk away feeling satisfied in knowing they’ve contributed to your organization.

Volunteer 40

Volunteer Management Tips Benchmark 40

3rd Sector Labs

APRIL 23, 2014

As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. And you need updated contact information. For example, I would expect lower email open rates for a donor acquisition campaign that is targeting a high percentage of first time contacts (e.g.

Data 133

Data Management Rate Benchmark 133

CauseVox

APRIL 13, 2022

Running a peer to peer campaign will connect you with new contacts who are receptive to your mission because they know and trust someone who supports your organization. Consider using a tiered approach, by encouraging donors to meet certain fundraising benchmarks to qualify for incentives and prizes.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Greater Giving

OCTOBER 20, 2022

Show off the work you’ve done in the past to demonstrate that you’re the right organization to pursue this goal, and lay out demonstrable benchmarks for achieving it, so donors can see you have a solid plan of action. The form should be bare bones: gift amount, basic contact information, and payment information.

Donation 82

Donation Experiment Online Demonstration 82

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. In addition to benchmarking, officers gain tools for success— including intuitive predictive models and push notifications.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Cloud 4 Good

FEBRUARY 23, 2022

For example, a donation is related to a donor, a payment, a fund, ledger entries, soft credits, contacts tied to this donation, and many other objects. Think of an object, like you think of a table, but with a vastly greater number of connections between that object and other objects.

Blackbaud 88

Blackbaud Report Analytics Database 88

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). Make strategic adjustments? Burn down email and move into a bunker?). Now, let’s dig deeper.

Mail 107

Mail Spam Rate email 107

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Segment your contacts according to whether they are recurring donors. Organizations that moved to online and text campaigns via social networks seemed to fare especially well.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. In the next step, capture only the personal contact information needed to complete the donation. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

Mobile 56

Mobile Guide Giving Fundraising 56

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Make sure to thank your Giving Tuesday donors for their support, and keep in contact with them after the day ends. Set Achievable Goals. Show Your Appreciation.

Giving 112

Giving Tips Game Digital 112

sgEngage

DECEMBER 27, 2021

The rise in virtual fundraising during the pandemic also fueled an increase in Facebook challenges, increasing from 13% of fundraisers in 2019 to 33% in 2020 according to a Facebook Fundraising Benchmark Report from givepanel.

Platform 92

Platform Facebook Tips Social Media 92

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Forum One

MAY 11, 2021

Start by establishing clear and defined benchmarks on what success looks like for your organization to help manage expectations. Most often referred to as a Customer Relationship Management platform, a CRM gives you the ability to manage interactions and relationships with current and potential contacts.

Tools 53

Tools Tips Integration Evaluation 53

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

Review 120

Review Benchmark Advocacy Database 120

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format. All Rights Reserved

Blackbaud 88

Blackbaud Benchmark Nonprofit Chart 88

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31