Nonprofit Tech for Good

MAY 5, 2022

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities.

ROI 329

ROI Demonstration Metrics Analysis 329

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Impressions are nice for measuring awareness but they’re too broad to measure engagement.

Strategy 98

Strategy Measure Social Media Metrics 98

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Connection Cafe

NOVEMBER 7, 2012

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign's success, let's look at a few.

Metrics 38

Metrics Benchmark Measure Campaign 38

Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

CauseVox

APRIL 6, 2023

With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Nonprofit Tech for Good

NOVEMBER 7, 2019

For nonprofits looking to expand their crowdfunding campaigns in 2020, here are four key features of the new GoFundMe Charity : 1) Customizable campaigns to reflect your nonprofit’s brand. Nonprofits quickly receive the data insights they need to track and measure success through the new Report Center.

Charity 214

Charity United States New Zealand Canada 214

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

EveryAction

AUGUST 3, 2023

Consider hosting a capital campaign. Many major giving campaigns involve predetermined giving levels⁠ tied to unique and exclusive benefits that encourage participation. Consider hosting a capital campaign. A capital campaign is a fundraising effort that aims to collect significant revenue, or capital, for a key initiative.

Strategy 177

Strategy Giving Fundraising Gift 177

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

EveryAction

MAY 15, 2017

EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

Spam 134

Spam Rate Studies email 134

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Qgiv

OCTOBER 17, 2023

Automated Campaign Improvement Suggestions: Fundraising IQ continuously analyzes campaign performance and will soon provide real-time benchmarks to help organizations optimize their fundraising efforts for maximum impact. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

Fundraising 59

Fundraising Press Test Industry 59

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. A good example of a charity planning a Giving Tuesday campaign is the children’s health charity, Tiny Tickers. Get Planning Now. Try Something New.

Giving 112

Giving Tips Game Digital 112

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

CauseVox

APRIL 13, 2022

CauseVox offers users the opportunity to run optimized peer to peer fundraising campaigns with our easy-to-use software. The Structure of a Peer to Peer Fundraising Campaign. The Structure of a Peer to Peer Fundraising Campaign. 419 new donors engaged with the campaign, accounting for 75% of their new donors!

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Online Campaigner. Develop shared language. Web Producer.

Campaign 97

Campaign Online Chapter Model 97

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

Benchmark 40

Benchmark Studies Marketing Online 40

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Connection Cafe

APRIL 5, 2013

Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. During the webinar will I will be presenting the key findings in the report and explore trends that will define the P2P industry this coming year.

Measure 40

Measure Fundraising Benchmark Stats 40

Kindful

OCTOBER 28, 2021

To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . What does success look like for your acquisition campaign? . For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success.

Goal 62

Goal Metrics Measure Donor 62

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

email 100

email Spam Money Fundraising 100

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

Analytics 52

Analytics Data Giving Metrics 52

Classy

AUGUST 19, 2021

This will also include the launch of Campaign Templating, which allows an organization to create a foundation for all associated campaigns so you don’t have to start from scratch. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations.

Product 52

Product Design San Diego Management 52

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. Wealth screening is a valuable tool, but because it does not account for liabilities it will always be an imperfect measure of giving capacity. It provides an overarching view of the state of fundraising in recent years. Past Giving.

Data 71

Data Los Angeles Gift Model 71

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. And if it goes well, why not extend it and run it as your end-of-year campaign?

Giving 59

Giving Tips Press Netherlands 59