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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Follow SEO best practices.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. The average cost per donation was $46 from search ads, $86 from social ads, and $178 from display ads. Think of a brand , any brand.

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4 Tips to Increase Patient Acquisition and Hit Growth Goals

Nonprofits Source

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail.

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How to Optimize Your Nonprofit Blog: 4 Tips for SEO

sgEngage

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Update your “About Us” page with the most recent accessibility guidance in mind? Let’s get started!

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A Quick Guide to Google My Business for Startups and SMEs

Twenti - Digital Marketing For Nonprofits

For small businesses in particular, My Business offers a great opportunity to take advantage of the huge volume of searches for nearby businesses. You pull out your phone and type it into Google Maps. With a Google My Business listing, your business can pop up in these local searches, leading people straight to you.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.