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How To Evaluate Your Event’s Success And Measure Your Nonprofit’s ROI

Kindful

And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Here are a few things to do when thinking about your events and their ROI. You need to think beyond awareness. . Examine your event goals. .

ROI 62
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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 73
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Some Money Isn’t Worth The Chase: Why You May Want To Rethink Your Events And Grants Strategies

Kindful

Whether it’s a gala, golf tournament, marathon, trivia night, or online wine tasting, the number one thing that gets overlooked in evaluating event costs is the human capital required to produce the event. To get better at understanding the trust cost of an event, you need to evaluate the event’s return on investment (ROI). .

Grant 104
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How Event Marketing Can Optimize B2B Sales

AccelEvents

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Track event ROI.

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Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

Awareness raising” meets folks at the very beginning of the development/marketing pipeline. Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive. Since events are targeted and costly, they’re a poor choice for raising awareness.

Analysis 136
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Guest Post by Gale Berkowitz: Evaluation for Learning

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: This post, Evaluation for Learning , was originally published as a guest post on the Good blog as a response to “ How Might We Celebrate Learning through Evaluation? I tweeted the link to the original and one colleague, Michelle Murrain, wrote a reflection called " Evaluation and Being A Learning Organization.".

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Three Imperatives for the Modern Nonprofit CFO in the Digital Age

sgEngage

Finance leaders should be able to calculate the projected ROI of their decisions—to make the business case for every hardware purchase and software subscription, report on the impact of those investments, and evaluate the need for upgrades or new technologies on an ongoing basis. Identify Ways to Reduce Waste.

Digital 74