Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2010

Today I heard about Drew Olanoff's latest fundraising campaign, a text to give strategy on behalf of Boarding for Breast Cancer. This is not the first time Drew Olanoff has taken to the social web to fundraise for cancer. textPlus, a mobile app, offers users free texting with group text capability.

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Cancer Campaign Fundraising Haiti 94

ASU Lodestar Center

JUNE 2, 2021

The pandemic has impacted unemployment rates, thereby limiting household income available for donations to charity. have successfully adopted social enterprise strategies to diversify their revenue portfolios and create sustainable revenue streams, such as the YMCA and Goodwill Industries. Several organizations across the U.S.

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Whole Whale

APRIL 10, 2023

Increase the awareness of good that is occurring in the world. View in spreadsheet Listen to The Hope With Answers: Living With Lung Cancer to hear how LFCA approaches its nonprofit podcast. Encourage the development of small organizations by sharing lessons learned. Provide a platform to showcase awesome nonprofits.

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Podcast Hunger Nonprofit Summary 96

Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. Below are three examples from three different nonprofits: 1) e-Newsletter opt-in on the Marshall Project blog.

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Practice Nonprofit Newsletter News 352

Bloomerang

FEBRUARY 28, 2023

Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. For instance, family members of someone who died from lung cancer might donate to your nonprofit if your mission is to fund lung cancer research.

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Donation Management Tips Gift 111

Classy

MAY 3, 2021

Finding special ways to thank donors for their recurring donations is crucial to a strong stewardship strategy, but identifying perks or incentives that truly excite your donors can be challenging. Early access to charity races. Download the Ultimate Guide to Recurring Giving. Haymakers for Hope: Haymakers Harriers. Training plans .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2012

I was honored to moderate a panel at Innogive Conference on the intersection of social and mobile strategy. He went on to describe how to activate social voice by describing how these personas use social networks to share information about their favorite charities and fundraise for them. He was asked to donate to cancer charity.

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Saleforce Nonprofit

APRIL 13, 2021

Founded in 1957, the American Lebanese Syrian Associated Charities (ALSAC) was established as the fundraising and awareness organization for St. ALSAC responded to the pandemic by focusing on virtual events to maximize the organization’s donor outreach strategy. By Rob Acker, CEO of Salesforce.org and Rick Shadyac, CEO of ALSAC.

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Generation Donor Fundraising Memphis 59

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Adwords Campaign Search Headline 52

NetWits

MAY 23, 2012

And you can do it with a simple strategy. In her role of Community Marketing Manager at Maine Cancer Foundation , Erlene LeBorgne specializes in developing creative ways to cultivate her community of avid supporters and assist them with their fundraising efforts. Scanning for Good: How One Nonprofit Used QR Codes to Raise Awareness.

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Badge Fundraising Cancer Colorado 205

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

” But do selfies have benefits, especially for social change causes? I wondered whether selfies can be used as part of your social content strategy to help support a social good cause? I asked this question on my Facebook brand page, and here’s what I learned: The New York Public Library Photo Booth.

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AccelEvents

SEPTEMBER 11, 2020

What is the event strategy for the goal? If the goal of your campaign is to raise awareness for breast cancer, then what does that awareness look like? Does it look like a dollar value donated to a charity? This type of marketing strategy can cause waves in the marketing industry as well as the event industry.

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Virtual Marketing Sponsor Goal 97

AccelEvents

SEPTEMBER 11, 2020

What is the event strategy for the goal? If the goal of your campaign is to raise awareness for breast cancer, then what does that awareness look like? Does it look like a dollar value donated to a charity? This type of marketing strategy can cause waves in the marketing industry as well as the event industry.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. Bottom line: If you aren’t developing a video strategy you are not going to capture the mindshare of internet users. American Cancer Society saw a 10:1 return on investment from this effort.

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Video El Salvador Donation Fundraising 106

Tech Soup

FEBRUARY 24, 2014

The online protest was to raise awareness on NSA mass surveillance practices and also to promote ‘Aaron’s law’, a response to the 2013 suicide death of activist Aaron Swartz who was convicted of hacking data on an academic website and getting a sentence of 35 years in prison. The New Cancer Research UK Smartphone Game.

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News Technology Game Cancer 62

Neon CRM

DECEMBER 14, 2023

The Basics of Nonprofit Content Strategy Use Your 2024 Nonprofit Calendar to Start Content Planning Layer in Your Nonprofit’s Internal Calendar Build a Content Process Be Ready to Suspend Your Plan Do You Have a Nonprofit Content Plan for 2024? So first, plan your strategy. Those six elements come together to create a content strategy.

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Calendar Content Strategy Cancer 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Note from Beth: Last week, I wrote a reflection on a CNET article called "Crowded Roads Ahead for Charity 2.0," musing about the solution. You wouldn’t know it, but charity: water had very little Twitter presence before Twestival, compared to the way they use it now. So, can we have a Twestival every week? In my opinion, no.

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Reflection Causes Social Media Twitter 92

Tech Soup

MAY 13, 2011

” Nonprofits once limited to raising money through cookie sales, charity balls, and foundation grants now have access to almost limitless fundraising streams with new technology platforms, micro-funding models, and evolving culture of giving. American Cancer Society has been fighting cancer since 1913. Over and over again.

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Interaction Free Fundraising Cancer 67

Whole Whale

JANUARY 5, 2022

The May holiday might call to mind breast cancer awareness or newer contenders like #EveryMotherCounts. Capitalizing on both the holiday and baseball season, Father’s Day is dominated with messages of prostate cancer from the MLB. Charity Date Auction. Mother’s Day. Father’s Day. Thanksgiving. Email campaign.

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Ideas Fundraising Strategy Gift 98

Connection Cafe

DECEMBER 12, 2016

Dozens of crowdfunding platforms make it increasingly easier for people to raise money for any cause, from cancer research to disaster relief, often quite independent of direction from any charity. This was a socially influential individual acting independent of a charity to fundraise for a cause meaningful to him.

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Tech Soup

MAY 20, 2016

Raising general awareness for your cause. As a result, your P2P campaign will grow your presence in these targets, and your awareness will eventually spill into new targets. The Boston Marathon — Supporters of an organization can pledge to raise a certain amount of money, in order to run the race in the name of a charity.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2015

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. With $300 million in annual revenues, CustomInk is eager to extend its reach into the charity apparel space. They just didn’t have the resources.

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Platform Giving Fundraising Game 50

Connection Cafe

JANUARY 14, 2019

As we crawl into a new year, hyper-personalization is a buzzword slowly creeping into the charity lexicon and bound to increase its prominence as the year unfolds. And how can charities, like hospital foundations, use it to increase donor loyalty and generate higher return on investment (ROI)? Not very pleasant.

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Bloomerang

JANUARY 22, 2024

For example, perhaps your idea for creating a nonprofit focused on raising funds for children fighting cancer started with one family’s need for support in a challenging time. As you solidify your mission and purpose and start spreading the word to your community, you’ll be able to increase brand awareness and recruit supporters.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Today’s online communities go beyond posting photos or finding dates—they are building social capital, increasing awareness and raising millions of charitable dollars.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Today’s online communities go beyond posting photos or finding dates—they are building social capital, increasing awareness and raising millions of charitable dollars.

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Comment Social Media Jordan Cancer 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

You don't go into using a Twitter strategy without having built up a little social capital or as Tara Hunt calls " Whuffie." I also wonder about the effectiveness of fundraising on Twitter as more and more organizations or individuals start doing it? His Tweet-a-thon raised over $5,000 for his charity on Twitter.

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Analysis Twitter Giving Lesson 87

ASU Lodestar Center

FEBRUARY 6, 2018

Therefore, the question is whether it can be a viable strategy for nonprofits. Can SEO be a worthwhile investment for charities and other nonprofit organizations? Yes, SEO is certainly a viable strategy for nonprofits. donate money to charity – 260 Search per month - $11 per click. What do charities need most?

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Strategy Marketing Cancer Charity 45

NTEN

AUGUST 21, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Today’s online communities go beyond posting photos or finding dates—they are building social capital, increasing awareness and raising millions of charitable dollars.

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Social Media Nonprofit Jordan Cancer 67

Saleforce Nonprofit

SEPTEMBER 13, 2021

This advice from Rick Shadyac, President of ALSAC , the fundraising and awareness organization for St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened more than 60 years ago. Childhood cancer is a global, multi-trillion dollar, multi-year problem.

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NonProfit Hub

MARCH 27, 2020

A strong, content marketing strategy. These are all strategies that can be executed online, and right now, that’s where you’ll find the majority of your audience. In your experience, which marketing strategy have you found most effective at engaging donors and raising funds? A relevant, engaging content marketing strategy.

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Marketing Strategy Fundraising Storytelling 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2008

Since I was a first year college student at UC Berkeley, I have been working with students and schools in low-income communities and have grown increasingly aware of how educational disparities keep children from reaching their potential. How will you social media as part of your implementation strategy?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

This articles provides some excellent tips and strategies for a successful group approach to blogging. Laura's Notebook has turned pink for the month of October to support Breast Cancer Awareness Month and so has Michelle Martin. Finding a cure for breast cancer takes more than virtual pink ribbons.

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Connection Cafe

JULY 17, 2018

Another charity has become more personally important to them since their last gift—e.g., their parent was diagnosed with cancer so they want to donate to cancer charities instead. Before you do anything to expand or enhance your scalable fundraising strategy, you must invest in a thorough audit of your donor database.

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Retention Donor Rate Gift 34

CauseVox

SEPTEMBER 13, 2021

Grows Awareness Organically. Here are 13 Innovative Online Fundraising Ideas for Nonprofits and Charities. Team Bungie alone raised over $80,000 for charity as part of a team-based board game competition by sharing their team page with their networks + using incentives to drive up donations. DIY Fundraising.

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Fundraising Illinois Nonprofit Campaign 98

CauseVox

JULY 18, 2022

Grows Awareness Organically. Here are 13 Innovative Online Fundraising Ideas for Nonprofits and Charities. Team Bungie alone raised over $80,000 for charity as part of a team-based board game competition by sharing their team page with their networks, creating a sense of urgency, and using incentives to drive up donations.

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Fundraising Illinois Campaign Raise 77

CauseVox

JULY 31, 2022

Grows Awareness Organically. Here are 13 Innovative Online Fundraising Ideas for Nonprofits and Charities. Team Bungie alone raised over $80,000 for charity as part of a team-based board game competition by sharing their team page with their networks, creating a sense of urgency, and using incentives to drive up donations.

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Fundraising Illinois Campaign Raise 69