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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. In part one of this series, I outlined my top six fundraising strategies for 2021: .

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions. The problem might be something you’ve never considered. Could the issue be trust?

professionals

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

95% of human thought, emotion and learning happens without our conscious awareness. Appeal to the massive subconscious mind to help sell your cause. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. Network for Good.

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

Emotionraising considers evidence and research from neuroscience, behavioral economics, and marketing and fundraising. It’s a concept that helps us understand how people move from pure awareness of a need to an act such as donating. When a donor responds to emotions, the brain releases volatile power chemicals. .

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth's Blog: How Nonprofits Can Use Social Media

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. Recently, 60 Minutes did a piece on Brain Hacking or intentionally designing apps so you feel the need to to check in constantly. This is a Ludic Loop!

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Get Organized and Increase Your Nonprofit Productivity

Get Fully Funded

Slack: This is the market leader for inter-office communication the way Zoom is for video conferencing. But the more you are aware of how you currently use your time versus how you WANT to use your time, you’ll move in the right direction. I can do it even when my brain feels fried. Managing your time isn’t easy.

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