Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

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Bloomerang

JANUARY 21, 2022

Successful marketing means updating approaches. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways.

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AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

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Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Features of TikTok for Good As mentioned above, TikTok gives nonprofits three ways to raise awareness and funding through its platform. What Is TikTok for Good?

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. In part one of this series, I outlined my top six fundraising strategies for 2021: .

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Joint marketing efforts like this can help both organizations reach a broader audience.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Cloud 4 Good

FEBRUARY 15, 2022

We’re continuing our series of exploring just how valuable Marketing Cloud’s automation tools can be. Last time we shared how Marketing Cloud can impact the higher education industry and this time around we’re vetting it for our friends in the nonprofit space! . Awareness: How does someone find out about your organization?

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AccelEvents

JANUARY 30, 2022

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . What is an Event Marketing Plan?

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TechImpact

SEPTEMBER 19, 2014

Content Marketing is one of the most talked about phenomenons in the nonprofit sector today. It’s a pliant marketing medium that builds brand awareness like an advertisement, while at he same time fostering a relationship with the user. Few, if any, other marketing techniques can say this. Image courtesy of Content+.

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AccelEvents

OCTOBER 28, 2020

But, even the greatest hybrid event will come up short if you do not market it properly. While the world navigates the complications and complexities of the coronavirus, it will be important to communicate standard procedures clearly, even in preliminary marketing efforts. . Top Marketing Tips for Your Next Hybrid Event.

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Nonprofit Tech for Good

JULY 13, 2020

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement. Create customer personas.

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sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Determine whether your podcast will aim to market your mission, educate your audience, achieve a different objective, or fulfill multiple goals. What unique perspectives can we offer?

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DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Raise awareness.

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EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. Spread awareness of matching gift programs throughout the year. One solution is to initiate proactive matching gift marketing efforts early⁠—i.e., Looking for more guidance on year-end fundraising?

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.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. To succeed, you’ll need these skills: self-awareness to understand what you don’t know, curiosity to study the business landscape, and humility to learn from unexpected teachers. Make them think you’re reading their minds. Association 4.0

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. When it comes to building awareness for your association, you may not have to look too far, starting with your email list.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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Media Cause

JANUARY 10, 2023

Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. .

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. Research Your Competitors.

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Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. Show + Tell.

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NetWits

MARCH 3, 2011

When The Pancreatic Cancer Action Network was brainstorming ideas for their awareness event at an L.A. Kings game, QR codes were top of mind. When the Pancreatic Cancer Action Network designed the flyer for their awareness night, they included two new calls to action: 1) a mobile opt-in via text message and 2) a QR code.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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AccelEvents

OCTOBER 28, 2020

But, even the greatest hybrid event will come up short if you do not market it properly. While the world navigates the complications and complexities of the coronavirus, it will be important to communicate standard procedures clearly, even in preliminary marketing efforts. . Top Marketing Tips for Your Next Hybrid Event.

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Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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.orgSource

MARCH 6, 2023

Trust isn’t a challenge that is currently top of mind for association leaders. If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions. The problem might be something you’ve never considered. Could the issue be trust?

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Classy

JULY 14, 2021

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. Be Mindful of Your Participants’ Time. She was excited to tell us what the event showed her about email marketing for virtual events and how your nonprofit can use it to increase attendance. Ways to measure your efficiency and success within each .

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Online giving is their forte, with crowdfunding platforms and social media serving as powerful tools to raise awareness and funds.

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Achieve

JULY 24, 2016

Why is it that fundraising for specific programs comes so easily to nonprofit professionals, yet asking for money to boost marketing or fundraising activities makes our palms sweat? The general attitude is: “Let’s see what we can do with our existing marketing/fundraising budget.”. Professional fundraisers like. Dan Pallotta.

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sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Tips for Marketing Your Charity Golf Tournament 1. Your event website becomes the home base for marketing your golf fundraiser. Use an event website.

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DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts.

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Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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EveryAction

JANUARY 25, 2023

Jayme Dingle is the author of The Itty Bitty Book of Nonprofit Fundraising: Tips for Board Members from a Development Director who hates asking people for money and the owner and founder of What’s Good, a marketing, fundraising, training, and strategy firm dedicated to helping nonprofits grow and accomplish their goals.

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Media Cause

JUNE 27, 2023

By breaking down these silos and, instead, creating strong consistency between the organic and paid social media efforts , you can create a solid, integrated marketing foundation for your future social media advertising efforts. For example, someone could leave a comment asking for clarification about an upcoming event you’re marketing.

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Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. .

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