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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. In part one of this series, I outlined my top six fundraising strategies for 2021: .

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. The World Café Format To maximize the brain power of our.orgCommunity professionals and to allow for a robust exchange of ideas, Sharon facilitated this conversation in a World Café format. The problem might be something you’ve never considered.

professionals

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

Our virtual volunteering offerings also include Donate Your Brain , a microvolunteering initiative. In our Donate Your Brain initiative, volunteers choose how and when to participate whenever they want to. And then actually marketing those tasks! We mapped out the process we would use to promote Donate Your Brain opportunities.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? Yes: your marketing efforts and the impact you have on your community are important, but your donors give because they feel they’ve been called to do so. It’s sort of the ultimate power, isn’t it? Tell stories.

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

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