Eric Jacobsen Blog

JANUARY 22, 2024

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 256

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Avatar Audience Communication Create 81

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. About the Author. Cristina Jones.

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Storytelling Tips Music Exercise 73

Eric Jacobsen Blog

NOVEMBER 21, 2020

Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Involves detailed characters and imagery.

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Storytelling Effective Story Audience 52

Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

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Audience Tips Fundraising Social Media 82

Eric Jacobsen Blog

NOVEMBER 8, 2021

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Tech Soup

DECEMBER 10, 2014

Did you know that audiences forget 90 percent of what's presented to them? You've sat through your fair share of screamingly dull presentations where you felt proud that you remembered even 1.7 percent of what was presented (well, at least the parts you were awake for). Well, of course you did! Good job, you!

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Ideas PowerPoint Slides Slideshare 76

Eric Jacobsen Blog

NOVEMBER 26, 2019

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

MARCH 14, 2020

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

SEPTEMBER 14, 2020

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Storytelling 52

Storytelling Time Demonstration Story 52

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

CauseVox

OCTOBER 11, 2023

CauseVox’s New Site Editor allows you to craft your perfect page without any design or tech experience and elevate your visual storytelling. Enhanced Storytelling Master the art of storytelling with our DIY, easy-to-use, self-service page builder. Create custom, stand alone pages to tell your story in more detail.

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Site Product Captivate Module 82

Eric Jacobsen Blog

APRIL 13, 2015

Joey Asher''s 100-page book, 15 Minutes Including Q&A provides a "plan to save the world from lousy presentations," proclaims Asher. In chapter 8, Asher explains that the best presentations have stories and if you want to be a good speaker, you need to know how to tell an effective story. Asher''s formula is: Start with the point.

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Story Storytelling Chapter Public 40

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. While many nonprofits present their annual reviews in a static PDF format, there are more hands-on options that you can pursue. They’re a powerful tool for communicating your impact, but what makes an annual report effective? Broadway Cares.

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Report Organization PDF Tanzania 180

AccelEvents

AUGUST 7, 2020

Virtual events are beneficial to event planners in many ways but they also present a unique set of challenges. You do not want to alienate any member of your audience. Prime Your Audience. By priming your audience, you can prepare them to learn better and absorb more information. Use Storytelling. . . . .

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Virtual Brain Storytelling Audience 96

Greater Giving

FEBRUARY 27, 2024

Showcase your organization’s impact through storytelling, testimonials, and interactive exhibits, allowing attendees to connect emotionally with your cause. This data allows you to understand and segment your audience for targeted donor cultivation efforts. Look for patterns in interests, engagement levels, and donation amounts.

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Charity Donor Interaction Poll 81

Eric Jacobsen Blog

JULY 23, 2014

Joey Asher''s 100-page book, 15 Minutes Including Q&A provides a "plan to save the world from lousy presentations," proclaims Asher. In chapter 8, Asher explains that the best presentations have stories and if you want to be a good speaker, you need to know how to tell an effective story. Asher''s formula is: Start with the point.

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Story Effective Storytelling Chapter 52

Forum One

FEBRUARY 13, 2024

I hope we’ll see the device used to create experiences like CARNE Y ARENA (Virtually present, Physically invisible) by Filmmaker Alejandro González Iñárritu, which uses Virtual Reality to allow viewers to experience “in the immigrants’ feet, under their skin, and into their hearts” the journey across the U.S.

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Storytelling Arts Mexico Culture 79

Tech Soup

SEPTEMBER 8, 2017

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.

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Adobe Video Storytelling Slides 69

Tech Soup

MAY 14, 2013

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. Presenting the $400 Best Buy gift certificate for the community-choice award for best video is Toan Lam, founder of GoInspireGo. Follow the action on Twitter with the hashtag #TSDIGS.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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Platform Communication Indianapolis Channel 117

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Use storytelling and real-life examples to demonstrate the importance of their support. Use audience segments to appeal to your target audiences.

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The Modern Nonprofit

JUNE 20, 2023

Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities. By utilizing digital platforms, organizations can connect with donors around the world, allowing for a broader audience and potentially larger donations. The more personal and authentic the content, the better.

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Method Digital Online Fundraising 88

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

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Audio Podcast Content Phase 75

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Be clear on: Your target audience. Where does your target audience spend their time online? Leverage storytelling to build a base. Present a conflict. Where do they live?

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Advocacy Campaign Tips Storytelling 130

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats.

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Practice Tips Storytelling Nonprofit 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Leverage the power of storytelling to add extra personal detail to your supporters’ donations and foster a deeper bond with your sustaining level donors. 4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money.

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EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Story Tips Storytelling Audience 126

Eric Jacobsen Blog

APRIL 12, 2018

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Story 40

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.

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Money Raise Donation Ideas 279

Forum One

MARCH 29, 2011

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling. read more.

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Storytelling Technique Conference Culture 52

Eric Jacobsen Blog

AUGUST 27, 2018

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Story 40

Tech Soup

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? Now I know storytelling is a buzzword right now, and buzzwords come and go. Storytelling has been a buzzword before, and will be again. But even when storytelling is not a buzzword, your story needs to be told. Understand Your Audience.

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Audience Story Storytelling Children 36

Tech Soup

OCTOBER 8, 2012

In September, the San Francisco Online Community Meetup welcomed Cara Jones , founder of Storytellers for Good , and JD Lasica , chief strategist at Socialbrite. Jones and Lasica spoke on the topic of using storytelling for community building. Principles of Storytelling. Aim for the heart. Keep It Simple. Image: SusanChavez.

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Storytelling Community Digital Build 50

AccelEvents

AUGUST 7, 2020

Virtual events are beneficial to event planners in many ways but they also present a unique set of challenges. You do not want to alienate any member of your audience. Prime Your Audience. By priming your audience, you can prepare them to learn better and absorb more information. Use Storytelling. . . . .

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Virtual Brain Storytelling Audience 52

The Storytelling Non-profit

SEPTEMBER 28, 2021

Keep your messages simple, focused and targeted to your audience. But the one similarity across all kinds of messaging is that they need to be relevant to and reflect your audience. I cannot stress enough that the success of messaging is tied to your audiences’ needs, wants, values and preferences. donate to the campaign).

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