Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Terminology: Be careful never to use the word “raffle” when referring to your charity sweepstakes. Create yours now ! .

Campaign 309

Campaign Fundraising Utah Alabama 309

EveryAction

MAY 30, 2023

on the Mobilize platform for the 2022 cycle. Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 295

Association TV

NOVEMBER 30, 2021

Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. The big social media platforms also have their own policies to keep creators honest. You have a dedicated audience who look to you for content. It’s selling by suggestion. Balance is key.

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Sponsor Content Associations Audience 276

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? They simply refer to tags that can be added to any URL. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Campaign refers to the specific marketing campaign you’re running.

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Donor Track Facebook Campaign 285

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Figure out who really needs to use the platform. Or it could come last, as a final “reference check” before you sign a contract. How do they reach their audiences?

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Application Marketing Nonprofit Evaluation 267

M+R

APRIL 5, 2023

Google rejected the ads because, as they tell it, “religious belief in personalized advertising” is not allowed on their platform when targeting a specific audience. We duplicated the Zakat ads and replaced all Muslim faith references with Christian faith references. Still, our ads team felt like something didn’t add up.

Google 105

Google Policy Offline Press 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

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Analysis Audience Test China 105

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

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Fund Donor Strategy Search 52

Candid

APRIL 22, 2024

I often refer to the post-World War II period, when civil and human rights movements came to the forefront, along with community-organized philanthropic organizations. Also, don’t underestimate the power of storytelling and communications as a way to influence and amplify one’s work to impact a broader audience.

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Relationship Build Organization Philanthropy 93

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

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Social Media Media Strategy Social 94

Greater Giving

AUGUST 25, 2023

SWAG refers to promotional items that are distributed to event attendees, creating a lasting connection between your cause and participants. These items can range from branded merchandise like tote bags and t-shirts to unique giveaways that resonate with your audience. Audience Description Describe your event’s target audience.

Articulate 75

Articulate Audience Contact Demographics 75

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Nonprofit Tech for Good

DECEMBER 13, 2021

It serves as the reference point to settle disputes, avoid “ scope creep ,” and judge the usefulness of ideas. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Next would be technical and design requirements. Nice-to-haves.

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Websites Analytics Project Proposal 304

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. An intuitive CRM platform and virtual event software will be critical to your success. . Consider a mixture of event marketing that taps into your direct target audience but a range of user intents.

Marketing 97

Marketing Virtual Awareness Platform 97

AccelEvents

JULY 26, 2021

By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Curation.

Content 98

Content Phase Map Audience 98

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Create social media posts based on your existing platforms. Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. By leveraging digital marketing, you can reach a wider audience, engage potential donors, and create change without breaking the bank.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t.

Digital 119

Digital Program Tips Nonprofit 119

Nonprofits Source

MAY 6, 2024

Using these strategies helps you highlight your unique value proposition over competitors to a wider audience. Just make sure you listen to and incorporate audience feedback so your emails continue to resonate with applicants over time. Reference statistics when framing CTA content. Use calls-to-action.

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email Tools Strategy Application 52

Get Fully Funded

MARCH 8, 2023

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Reference your donation page.

Mail 75

Mail Integration Digital Strategy 75

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Gen Z are often referred to as ‘philanthro-kids’ and for good reason! December is an important month for nonprofit fundraisers.

Trend 303

Trend Fundraising Digital Celebrate 303

AccelEvents

AUGUST 15, 2021

This term may seem like an enigma, but it refers to a simple concept. A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . Secure your ticketing management platform.

Stream 98

Stream Hosting Virtual Registration 98

Association Analytics

FEBRUARY 14, 2022

Infrastructure stability – with all of your data stored in a data warehouse, it makes switching your other technology platforms easier as you don’t have to be concerned with losing, or not having access to, data from those platforms. Use case studies & references – use 3rd party examples and case studies as examples of success.

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Analytics Language Associations Case Study 169

The NonProfit Times

MAY 8, 2024

Today, we deepen that commitment with a dedication to audience-first shifts in fundraising, meeting the modern expectations of constituents.” He referred to it as data governance. MDM Fundraising has four decades of experience in direct response services tailored to faith-based causes, according to Pritcher. “We

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Group Fundraising Dallas Massachusetts 52

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

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Practice Tips Fundraising Sponsor 246

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. Refer back to your goal and really think about what supporters might best fit your event. Refer back to your goal and really think about what supporters might best fit your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? .

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Practice Fundraising Registration Nonprofit 278

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

JANUARY 31, 2024

Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. Using the Bloomerang platform, you can effortlessly email year-end tax summaries to your entire database in just a few minutes. The statement itemizes each donation and shows the total donated.

Summary 81

Summary Donor Calendar PDF 81

Forum One

OCTOBER 27, 2021

To do this, be sure to familiarize yourself with the accessibility features and best practices for each social media platform you are using. Check the accessibility of the virtual event platform(s) you will be using. Can people with vision, hearing, or mobility disabilities use the platform? What other options could you offer?

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Accessibility Virtual Slides Registration 82

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Sophisticated audience targeting. How does Programmatic Advertising Work?

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Audio Search Audience Websites 52

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . New social media platforms like TikTok and Clubhouse became conversation starters overnight in 2020. A wide variety of social platform options is great to reach more people. It also makes it more challenging than ever to target specific audiences.

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Social Media Template Marketing Create 99

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 221

Facebook Raise Fundraising Audience 221

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 98

Virtual Experiment Create Poll 98

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

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Digital Advocacy Fundraising Channel 130

Nonprofit Tech for Good

AUGUST 10, 2018

In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . Pinterest remains one of the fastest growing social media platforms, reportedly closing in on 250 million users, the majority of whom are women. .

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Storytelling Social Media Nonprofit YouTube 171

Neon CRM

NOVEMBER 30, 2023

Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level. Saviorism: This term is often referred to as the “savior complex” and is unfortunately common in philanthropy and volunteer work.

Storytelling 52

Storytelling Guide Nonprofit Story 52