Whole Whale

FEBRUARY 9, 2024

Learn more about the ways you need to adjust your SEO strategy to be prepared for SGE. The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. The more the better?

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 256

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But, just in case, here’s a couple pointers.

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Action Practice Tips Seattle 267

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! The rules for opting in are different for nonprofits.

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Lesson Marketing Amazon Adopt 293

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

MARCH 4, 2023

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with.

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Social Media Media Social Sponsor 337

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Search 98

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

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WordPress Content Strategy Create 52

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

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Audience Donor Survey Demographics 82

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

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Practice Strategy Guide Fundraising 52

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 80

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Pride is forever.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. When creating an account for your nonprofit, you should choose a business profile over a personal one.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

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Social Media Media Social Influence 330

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

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Social Media Data Strategy Media 98

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

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Storytelling Action Roles Hunger 239

Elevation

JANUARY 18, 2023

You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “ content marketing strategies ” that people have been using for centuries to win over partners and pursue long-term relationships.

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Content Strategy Nonprofit Social Media 98

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. Let’s get started!

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Integration email Websites Strategy 52

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1

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Accessibility email Practice Ratio 323

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA?

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Public Service Script Oregon 338

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Learn More!

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Fund Donor Strategy Search 52

Non Profit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information.

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Social Media Media Strategy Social 94

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 120

Hands on Fundraising

NOVEMBER 16, 2021

Therefore, when your audience navigates to your website, the first thing they’ll absorb is your visual identity and brand. The post 6 Branding Strategies to Make Your Nonprofit Stand Out appeared first on Hands-On Fundraising. Your brand is more than just […].

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Strategy Brain Nonprofit Associations 116

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. Feeding America is the second-largest nonprofit in the United States.

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Social Media Hunger Donor Media 300

DipJar

JANUARY 31, 2022

If you’re behind on your 2022 digital campaigns or just want fresh tips to liven up your social media strategy, be sure to tune in for this webinar with Kristy Fontelera, Chief Marketing Officer at Funds2Orgs and Elsey Enterprises. Some topics include: 2022 social media trends for nonprofits.

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Social Media Strategy Media Social 96

Greater Giving

MARCH 22, 2024

We are in the season of renewal, and it’s the perfect time for nonprofit leaders to re-evaluate their fundraising strategies for spring. Reassess Your Goals and Audience Align with Donor Preferences Spring cleaning isn’t just for closets! This injects a touch of seasonal fun and attracts a broader audience.

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Strategy Fundraising Storytelling Trend 59

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Are you ready to innovate? .

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Raise Fund Phase Audience 325

Allegiance Group

APRIL 23, 2024

How Elections Impact Fundraising It’s a common misconception that elections take fundraising dollars away from nonprofits. Political campaigns might raise $20 billion at most, whereas nonprofits raise closer to $500 billion at least. Need help with an election year fundraising strategy? But in general, stick to the fundamentals.

Strategy 52

Strategy Fundraising Policy Hype 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Offers accountability.

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Strategy Develop Fundraising Nonprofit 103

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Her passions are community-building and behavioral psychology, and so she is excited to be working at their crossroads in nonprofit technology. ulting at a fundraising event production company focused on nonprofits.

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Marketing Impact Strategy Exercise 98

TechImpact

MAY 23, 2014

With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories. A defined target audience.

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Social Media Strategy Create Media 233

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. How do they reach their audiences? They’re out there by the hundreds, maybe by the thousands.

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Application Marketing Nonprofit Evaluation 272

Greater Giving

SEPTEMBER 21, 2023

In today’s competitive landscape, building a strong brand presence is crucial for standing out and creating lasting connections with donors for Nonprofits. Defining Your Event’s Unique Brand Identity Before diving into branding strategies, it’s essential to define the unique brand identity of your event.

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Strategy Nonprofit Captivate Social Media 40

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Create a robust nonprofit marketing plan. The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. Target audience personas. Get nonprofit influencers on board.

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Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Create a robust nonprofit marketing plan. The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. Target audience personas. Get nonprofit influencers on board.

Marketing 52

Marketing Strategy Influence Social Media 52