Forum One

JULY 27, 2021

A little audience research can go a long way. Getting direct feedback from your target audiences can give you incredible insights you would not have considered otherwise with a relatively small investment of time. There are a number of easy ways to use trusted marketing tactics to better reach your audience.

Digital 47

Digital Tips Fundraising Evaluation 47

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative?

Change 46

Change Strategy Attitude Policy 46

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 16, 2009

Lina has a different take: I'm not sure if I would say content creators have "less" influence than sharers-- but impact and audience/participation are tied in this process and you need to make certain content is seen to build a community of participants. It prompted a question, why?

Twitter 56

Twitter Storytelling Influence Map 56

Media Cause

JANUARY 20, 2023

You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. Great content will help inform your audience and provide critical resources to both supporters and the people you serve.

Content 59

Content Strategy Create Calendar 59

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did

Tools 100

Tools Tech Map Case Study 100

Amy Sample Ward

MARCH 14, 2010

Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world). Embrace storytelling. the community leaders or influencers have already emerged and can contribute to the crowdsourcing project’s success.

Community 207

Community Case Study Haiti Social Media 207

The Storytelling Non-profit

OCTOBER 18, 2021

One of the tactics I frequently use is storytelling to increase awareness of a campaign (surprise, surprise). This is different from fundraising asks in that I’m trying to get more eyes on the campaign and campaign content so that we pull more people in the campaign’s sphere of influence. Some might call this marketing the campaign.

Awareness 102

Awareness Story Campaign Fundraising 102

Care2

MAY 15, 2009

Everything revolves around the audience. She re-mapped the data in Google Earth and shared the new map with community members, local politicians, and presented it at the community meeeting to a much different response. The new map galvanized the community because they were able to really understand the impact of the plan.

Social Media 34

Social Media Tools Online Advocacy 34

Tech Soup

JUNE 30, 2011

Playing games has pushed into the primetime market, and with that statement, Chris Swain , CEO and Founder of Talkie, displayed a slide that showed weekly audience numbers for the wildly popular social game, FarmVille, towering above primetime television shows such as Dancing with the Stars , NBC Sunday Night Football and CSI.

Game 62

Game Channel Change Japan 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Whiteboard: Why Less is More in Design. The Blog Usability Checklist.

Goal 50

Goal ROI Wiki Metrics 50

Forum One

DECEMBER 13, 2023

Forum One worked closely with the AARP Livability Index team to meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact.

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

Forum One helped the AARP Livability Index meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact.

Celebrate 46

Celebrate Award Colorado Museum 46

ASU Lodestar Center

AUGUST 24, 2011

Storytelling. Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.".

Communication 93

Communication Effective Impact Benchmark 93

Connection Cafe

JANUARY 23, 2019

Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together. In the end, you’ll discover that you’ve successfully mapped out a proactive, appropriately messaged, communication strategy for each of your stakeholder audiences.

Communication 27

Communication Strategy Audience Gift 27

Amy Sample Ward

FEBRUARY 28, 2011

It’s that distance from financial consequences that let communities put best interest and opportunity ahead of other influencers. We can provide a map, the vehicle, and even the road snacks, but the community needs to be the driver. Externally, map all the various technologies in play already and that could be put to use.

Library 241

Library Model Adopt Community 241

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2018

The conversation with Yeshi is “smart,” meaning that she asks and answers questions with a variety of images, maps, text, and videos. The bot, available via Twitter and Facebook Messenger, polls its followers (called ‘U-Reporters’) on a range of topics and uses the data to help influence public policy. Is it complex or simple?

Liberia 109

Liberia San Francisco Ethiopia Museum 109

Nonprofits Source

FEBRUARY 25, 2017

How content marketing influences donor behavior. How to measure data to influence your marketing decisions i. Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. Begin by mapping out your content to support your donor’s journey.

Content 40

Content Leadership Marketing Files 40

NTEN

MAY 27, 2010

You shouldn't choose the toolbox for your organization until after a strategy has been defined -- at which point the following should be considered: fish where the fish are , use tools that make sense for your audience , know there is no "one size fits all" plan and map tools directly to your strategy.

Social Media 62

Social Media Media Cancer Social 62

Bloomerang

SEPTEMBER 12, 2021

What are you offering or promising to your donors and your audience? Instead, focus on a target audience, focus on the most likely to give. You need to get better at storytelling, like strengthen those muscles and practice it and do it over and over again. Your promise, your brand promise. And so define who that is. .

Results 81

Results Video Donation Fundraising 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

NWF's Twitter presence has grown because while I want NWF to still serve as the roll-up account for all of the programs, I wanted to give a chance to some of the program managers to create friendships with Twitter users from their specific audience. set audience. link] wildlife_watch. is a great example of this. affected people.

ROI 76

ROI Social Media Slides Media 76

Museum 2.0

MARCH 14, 2011

The first-person narration allows the project to directly address the audience with deep questions without sounding unnatural. Some of the artifacts--government documents explaining that Pine Point will be taken off the map, videos from the final week of the town's existence--are devastating.

History 43

History Museum Sound Voice 43