Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

Achieve

AUGUST 12, 2021

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . from a staff member or volunteer. .

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. There are a plethora of online resources to find type pairs. You can look up online “type pairings” to find various resources with suggested pairings. What Are Brand Guidelines?

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Nonprofit Tech for Good

DECEMBER 13, 2021

A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. Recommended resource: How to conduct a content inventory and audit. Recommended resource: How to write a project charter. Recommended resources: A guide to Google Analytics and A guide to obtaining user feedback.

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Websites Analytics Project Proposal 304

Allegiance Group

MAY 13, 2024

As the founder and CEO of HistoryIT , she works with organizations to photograph and catalog the objects, documents, and images that accumulate over time and turn them into a collection that your team can search through and use. How To Use Your Digital Content Every piece of an archive is an untapped opportunity to engage your audience.

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History Digital Files Fundraising 52

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Nonprofit Tech for Good

FEBRUARY 5, 2023

Pair your text with an image from a previous year’s event or include an image of those you serve to get people inspired to take part. In addition to traditional questions and answers, they embedded instructional videos and provided a participant resource library. Keep text brief but informative.

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Donor Fundraising Template Game 331

Nonprofit Tech for Good

JULY 20, 2022

Far too many times in history we see nonprofits struggling to keep up with the latest technologies due to limited resources and limited funds – but not with Web3! Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Benefits of Web3 for Nonprofits: Security for donor PII and funds. What is the Metaverse?

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Attention Avatar Virtual Internet 333

Byte Technology

OCTOBER 15, 2021

Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented. ADA Compliance Increases Your Target Audience. There are over 57 million Americans living with disabilities. This is a large population of people in need of your products and services. .

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Websites Guidelines Law Alternative 244

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

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Facebook Guide Demographics Nonprofit 86

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. It’s important to understand both the tasks that someone needs to do on a site—for example, donate, find resources—and the mindset they are in when visiting your site. 3) Bushfire Help.

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Technique Design Websites Brain 325

Top Nonprofits

JULY 20, 2022

Feature relevant images. Always think about your branding, goals, and target audience ahead of the actual creative procedure. This will make your audience more likely to attend the event. In the digital age, paper resources are becoming increasingly obsolete over time. Informational tips for your fundraising flyer.

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Examples Tips Fundraising Images 105

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 295

Forum One

NOVEMBER 2, 2023

Overall, this work has helped to empower NRDC’s content managers, engage their audience, and amplify their impact. National Rural Health Resource Center Gold – Health The National Rural Health Resource Center provides technical assistance, information, tools, and resources for the improvement of rural health care.

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Award Museum Kansas City Drupal 91

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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Tools Fundraising Analytics Analysis 360

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

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Twitter Practice Social Media Nonprofit 349

Candid

APRIL 22, 2024

Another way to get on funders’ radars is to offer to speak to their staff or boards about an issue, which can help position grassroots organizations as experts and resources that may lead to requests to speak in front of a larger audience of funders.

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Relationship Build Organization Philanthropy 93

The Fundraising Authority

NOVEMBER 1, 2022

It is often much more effective to use as few words as possible and let images tell the stories for us. When we use images that are based on real data and facts, our story, and more importantly – our conclusions – become self-evident. Our audience is no longer taking our word for it.

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Map Fundraising Integration Donor 233

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Video Creation Resources. Storymakers resources and how-tos. Images and Videos. Image 1: phoelix / Shutterstock.

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Audience Video Camera Library 58

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Large audience and engagement numbers are not the only metric of social media success. Are they resourced and protected during cases of harassment?

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Social Media Media Strategy Social 94

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy.

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Linkedin Social Media Practice Media 52

Nonprofits Source

MARCH 27, 2023

Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. You can also use high-contrast colors in the site’s design, avoid abbreviations and misspellings that might cause screen readers to mispronounce words, and use captions for images with embedded text. Reduce load speeds.

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Charity Marketing Online Tips 78

DNL OmniMedia

FEBRUARY 6, 2024

These standards may include details about: Color schemes Logos Image style Tone of voice Messaging themes When your content’s branding aligns across all platforms, you’ll not only create consistency but also build trust with your audience. To achieve powerful, cohesive branding, create guidelines so your team is on the same page.

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Integration email Websites Strategy 52

Socialbrite

SEPTEMBER 26, 2022

Image by Cam Miller (CC BY NC ND). Go where your audiences are most comfortable. It is especially important to meet our audiences where they already are. Whether your medium is digital or physical, it is imperative that you choose to broadcast your voice in a way that works best for you and your audience. Final thoughts.

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Activities Active Activism Colorado 111

Bloomerang

SEPTEMBER 29, 2023

Breast Cancer Now, CoppaFeel and Asda: The real self checkout Image Source Breast Cancer Now and CoppaFeel! , This campaign effectively utilised Asda’s vast customer base to reach a wide audience, raising awareness about the importance of regular breast checks.

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Examples Campaign Marketing Cancer 102

EveryAction

JUNE 8, 2023

For example, an action alert message to legislators doesn’t have to be about a specific piece of legislation—it could be educating them or sharing a resource. The goal is to move your position forward while engaging your supporter audience. The most important thing to remember is to design the event to fit your audience.

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Advocacy Local Poll Audience 143

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Story Build Storytelling Images 59

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. A call-to-action button directs users to their next step by including a hyperlink to the relevant resource.

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Channel Business Marketing Effective 52

Qgiv

SEPTEMBER 1, 2021

Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform. Educating your target audience. Engaging with your target audience. TikTok’s user base is young.

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Marketing Madagascar Guide Social Media 117

Nonprofit Tech for Good

AUGUST 24, 2020

Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Posts can be as little as 250 words with a featured image or as long as a 5,000-word photo essay. Embed images and videos that are consistent in size. 8) Share resources and useful tips related to your mission.

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Practice Nonprofit Newsletter News 352

TechImpact

OCTOBER 21, 2013

Giving Tuesday is an online phenomena, therefore in the months leading up to the actual event your time and marketing resources will be best spent on growing your online audience and subscribers. Where is your audience? Plan Your Resources. Pre-Campaign Action. Set Your Goal. Develop Your Strategy. Segment Your Database.

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Giving Social Media Database Audience 223

Tech Soup

OCTOBER 22, 2013

Thankfully, there are quite a few free resources out there, some of which are tailored toward nonprofits. Articles and Resources. Three Analytics Tools to Gauge Your Social Audience's Pulse has tips and tricks from Social Media for Nonprofits. npENGAGE has a wealth of blog posts and other resources on web analytics.

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Analytics Web Resource Tutorial 58

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Plain Language Resources: Big Duck’s Plain Language for Nonprofits. Ensure that your landing page generates an effective title and promo image on social media. Resource: How to Write a Nonprofit Impact Report. Email #1 ?

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