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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Only ask questions you cannot find the answers too.

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

professionals

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Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

People who attend a fundraiser in person want to be wined and dined, to experience the atmosphere, watch an entertaining program, and raise their paddles in fun and energetic live auctions. They hired a professional emcee and professional auctioneer to run the event up on stage, and filled their outdoor venue with fun and thematic décor.

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How Susan G. Komen Engaged New Audiences Using Custom Messaging

sgEngage

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Questions and surveys to learn more about the supporter. Good luck! .

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

It gives your audience a voice, agency, and the all-important opportunity to ask questions. Fun fact— Watson was developed to answer questions on the quiz show Jeopardy! Of course, some questions are complex, confidential, or multilayered, and don’t lend themselves to a written dialogue.

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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

The thought of being asked a question we don’t know the answer to might even make some of us feel embarrassed. In addition to traditional questions and answers, they embedded instructional videos and provided a participant resource library. This type of fundraising appeal puts the FUN in fundraising!

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