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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Personalization for Better Engagement

Forum One

Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Whether a returning or a new user, they get a custom experience rather than a broad one. Forum One’s website personalization tool. These digital strategies work hand-in-hand to elevate a website.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter? Add a little incentive!

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Evaluating Event Formats: In-Person, Virtual, or Hybrid

Nonprofits Source

Not only do you have to pick the type of event, such as a charity golf tournament , gala, or bake sale, but you also have to decide if your event will take place in-person or virtually. To help simplify your nonprofit event planning processes , this guide will evaluate the three most popular event formats: in-person, virtual, and hybrid.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

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