Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. Mainstream Video Video isn’t new. Add video plus influencers, and what do you get?

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Trend Influence Taxonomy Associations 221

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 118

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Start by creating a specific welcome series for your acquired email addresses.

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Digital Donor Work Calendar 87

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

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Method Digital Online Fundraising 88

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?

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Team Technology Help Digital 221

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

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Social Media Stats Audience Media 250

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Nonprofits Source

JULY 31, 2023

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack. Including member testimonials.

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Digital Chapter Library Video 52

AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Virtual Product Video Tools 97

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. Side Dish - Video. Dessert - Microsite.

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Campaign Digital Nonprofit Social Media 106

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

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Library Museum Content Digital 73

Care2

MARCH 3, 2023

Nonprofit video stories captivate the hearts and minds of your donors, helping to drive meaningful results that support your cause. However, recent studies have shown that, due to increasingly shorter attention spans, audiences are more likely to engage with shorter, episodic videos, as opposed to one long piece of content.

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Video Captivate Program Attention 53

Achieve

AUGUST 12, 2021

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . from a staff member or volunteer. .

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Audience Tips Fundraising Social Media 82

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Know and grow your audience. Bonus points for video! The post How to Tune Up Your End-of-Year Digital Fundraising appeared first on Forum One | Turn Ideas Into Impact. Make it easy to give.

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Digital Fundraising Analytics Offline 86

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

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Advocacy Local Audience Poll 143

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Audience Research Change Sample 66

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D. And who knows?

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Digital Donation Blackbaud Retention 64

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos.

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Audience Video Camera Library 58

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? 2) A video network for collaborative creativity.

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Mobile Social Social Media Internet 237

Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts. The hub of your nonprofit’s digital presence is your website.

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Digital Tips Virtual Alternative 86

Nonprofits Source

DECEMBER 12, 2022

However, if your nonprofit is new to web design, creating a strong digital presence can feel overwhelming. Your nonprofit needs a way to stand out from the digital crowd. To maintain consistent branding across your website, build a digital style guide with your unique elements that you’ll use to communicate your brand.

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Digital Build Nonprofit Websites 52

Candid

MARCH 14, 2024

At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. Alter the tone.

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It? Webstore.

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Digital Marketing Online Fundraising 52

Global Giving

APRIL 10, 2020

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare.

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Video Tips Slides Script 98

Forum One

JULY 6, 2022

Among Forum One’s mission-driven partners, healthcare providers face some of the biggest challenges in crafting digital strategies, because the need is so vast—all Americans need healthcare, and they increasingly turn to the internet to find information. What are some things you can do to improve your digital presence?

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System Digital Strategy Library 55

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. It pays to pay attention.

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Ideas Online Fundraising Social Media 357

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

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Fund Donor Strategy Search 52

ASU Lodestar Center

FEBRUARY 2, 2016

posted by Audra Buras Chief Distribution Officer, IMMINENT Digital. Obviously, this makes your video content very important. I constantly hear from nonprofit organizations struggling with how to effectively leverage the attention of this digitally-immersed audience. What platform are you putting your video on?

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Video Digital Storytelling YouTube 40

AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Virtual Product Video Tools 52